A comparison between different voices of retail, marketing and brand design experts who answer the following question: "what is the role of luxury beauty and how can luxury beauty brands resonate with today's consumers?"

Givaudan continues its mission to discover new ways to make fragrance more eco-conscious and sustainable, turning it's attention to vetiver this time

The latest data from Future Market Insights indicates that the perfume market will grow at a CAGR of 4% through 2031. Sales of unisex perfumes, natural perfumes and eau fraiche are expected to increase. The shift of consumer preferences towards natural ingredients and rapid urbanization are the market drivers identified by the research ...

Are natural fragrances safer than those made with synthetics or are they part of the "greenwashing" problem facing the beauty industry?

Husband and wife team David Seth and Kavi Moltz talk about the creative process and bringing fragrance to the common man.

Photo credits: https://www.forbes.com/sites/celiashatzman/2021/09/22/grapefruit-generation-is-the-latest-ds--durga-fragrance-that-breaks-all-the-rules/?sh=77b1828539f0

InterParfums, a fragrance brand development and launch company, has seen tremendous growth in the perfume industry resulting from a major shift in consumer buying behavior and pent-up post-Covid demand. The company recorded the best results in its history: $ 880 million in revenue for fiscal year 2021, an increase of 23% compared to 2019. In the North American market alone, it recorded a sales growth of 50% compared to the previous year. 2019. In an interesting interview with the founder and CEO of the company, Jean Madar, the three main factors that have positively influenced the purchase of fragrances are examined: the interaction that women have with fragrances, men's perfumery businesses and globalization.

A brand of pastry perfumes. An interesting story for the bold and courageous choices of the owners of the brand.

With over a decade of experience creating fragrances for other cult brands, the Edinburgh-based company has doubled sales for three consecutive years with annual sales now approaching £ 500,000. Jorum has the goal of opening more stores to add to his current boutique on St Stephen Street in Edinburgh. Although online growth was strong during the lockdown, Mr McCall, the owner and nose of the company, believes the future of perfumes lies in brick-and-mortar stores.

The counterfeiting market in the United States is worth about $ 75 million, or about 8% of total sales. The Vice President of Business Development of Covetra, a leading company in tracking and anti-counterfeiting systems, explains how technology makes it possible to combat fakes in the cosmetic field.