ScentAir, a solution of the company ScentAir Technologies, specialized in olfactory marketing, has collaborated with The view from the Shard, a London tourist attraction located in the tallest building in London, for an environmental olfactory experience. The olfactory marketing solution adopted has achieved an increase in the number of visitors and a 30% increase in the time spent in the building.

Respected blogger Victoria Frolova gives a short list of her favorite fragrance related books that are always within arms reach.

Givaudan has unveiled its new brand identity through the "Human by nature" concept with which the company wants to celebrate the beauty of the human experience and the connection with nature: "We are proud to be a very human company, committed to creating happier and healthier lives and deeply committed to showing our love for nature in everything we do "

Consumers of beauty products are turning more and more towards the purchase of products with active ingredients such as niacinamide and vitamin C while the focus on the direct purchase of a product or brand decreases. This trend, already highlighted in 2019, has also been confirmed recently: the search for ingredients by consumers has grown by 229% in the last year ...

Some beauty brands are entering into agreements with Amazon to curb the unauthorized resale of their products on its market. For Amazon, it's a way to better compete with retail giants like Ulta and Sephora.

Fragrance Creators Association has announced the expansion of its website, https://fragranceconservatory.com, with the addition of one hundred new raw materials. The site's ingredient list contains information on the origin and safe use of nearly 300 fragrance ingredients. The website aims to provide clear and contextualized information and foster transparency on the ingredients used for the fragrances

The luxury brand Amaffi opened its first boutique in the United States, New York. The brand's vision is the creation of natural fragrances enclosed in luxury crystal bottles, comparable to works of high jewelery

According to a new report released by Allied Market Research, the size of the luxury perfume market, valued at $ 11.7 billion in 2018, is expected to reach $ 16.8 billion by 2026, posting a CAGR of 5.3% from 2019 to 2026.