2021 . 03 . 23
Gen Z's affinity for niche fragrance is set to drive siginificant growth in the market, but watch out for local brands which are primed to pull market share
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2021 . 03 . 23
Interesting and pleasant interview with Agathe Jacquinet, founder of Ajnalogie, a brand that combines the art of perfumery with aromatics, the science that studies the influence of odors on emotions.
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2021 . 03 . 23
Leveraging nostalgic memories into fragrance products proves successful in growing scent usage among yung Chinese consumers
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2021 . 03 . 23
Firmenich's Dreamwood, inspired by Mysore Sandalwood, could be the sustainable answer to bring the characteristic creaminess to scent while offering antimicrobial and soothing cosmetic benefits.
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2021 . 03 . 23
The sense of smell has been mistreated for a long period, but it’s finally time to live a renaissance in smell science. It’s complex, mysterious and really fascinating…
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2021 . 03 . 19
As the days on the calendar pointed to Spring, I couldn’t help but realize we had hit the one-year mark of living under a pandemic, a moment when life as we knew it changed immediately and drastically. The experience has pushed us to re-examine our lives, our values, our relationships, and hopefully, it has also literally made us stop to smell the roses….and made us appreciate things we had taken for granted – like our sense of smell. International Fragrance Day arrives on March 21st, and rather than see it as a day to drive sales, I think it should be something much bigger than that. This is a day on which we should celebrate our fantastic ability to smell! (And even more so after so many people lost their sense of smell and taste due to COVID-19.) Let’s think about scent in our life.
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2021 . 03 . 17
Mizensir Genève is fueled by a passion for making divine perfumes. Mizensir equals Morillas, a Geneva family with the swiss quality dear to their heart. Alberto, the acclaimed Firmenich master perfumer and his daughter Véronique are telling us their brand story and secrets. A very special duo performing magic tricks for us.
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2021 . 03 . 17
What are the smells of your life? Those scents that are extremely familiar to you, which immediately arouse emotions and evoke memories, that olfactory teleportation that makes you travel not only from one place to another but also over time?
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2021 . 03 . 17
For young Chinese consumers, buying niche is a point of differentiation and can represent a cutting-edge lifestyle. Opportunities are growing in this market both with online and physical retail
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2021 . 03 . 17
Known as the publisher of scents, the talented Master Perfumer Frédéric Malle talks about the art of perfumery and what’s behind Editions de Parfums. “(The key to a great fragrance is) creativity, signature, performance, and becoming one with the person who wears it”.
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