Who is a Creative Fragrance Director, what does he do and what characteristics should he have? Givaudan tells us about this profession and what it means to be a fragrance evaluator through the testimonials of professionals who work in the company's evaluation department

Until February 15, 2022, registrations are open for the fifth International Perfumery Contest, Mouillette d’Argent. This year's theme for the creation of one's fragrance to be presented in the competition is the rose. The awards ceremony will take place on May 26, 2022 in Ca L'Antiga (Teià) near Barcelona.

Diptyque for its 60th anniversary launches a wallpaper collection that celebrates some of its well-known visual elements, such as the oval motif, travel-inspired transcendent motifs and designs from the art deco era. The collection includes a set of ten distinctive models and was extracted directly from the company's archives as a tribute to the three founders of the brand: Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant. The collection re-proposes Diptyque's original business which originally produced eclectic fabrics for upholstery

This article presents some information taken from the Jingdaily report "How Niche Fragrances Are Winning Over Young Chinese Consumers" relating to the investment strategies of some players such as Givaudan on site and product development strategies.

The swift move on the part of Tiktok presages the growing importance of the fragrance market in China

Alpha was launched, a new app aimed at reinforcing a personalized relationship between luxury brands and customers that could change the way brands and consumers interact with each other. The app was designed by a team that also worked on the associated app "Kering Luce" of the Kering group and has two versions, with the aim of keeping the conversation alive after a customer has left the store

This article summarizes the main results of the Ernst & Young Future Consumer Index. One of the main evidences is that some behaviors adopted during the pandemic have led to a change of mentality and new ways of purchasing propensity of consumers who are generally more attentive to the environment, less attentive to brands (especially Gen Z), less willing to spend on non-essential goods

Firmenich continues its strategic commitment to develop its presence in China with a partnership with Harmay, one of the leading Chinese retailers of high-end fragrances and beauty products. Their warehouse-based store aesthetic attracts a strong Generation Z customer base. The brand has become synonymous with art and culture. All of its offline stores feature innovative designs and have gained a loyal following for their unique consumer experience.

Photo credits: https://www.premiumbeautynews.com/en/firmenich-partners-with-retail,19733

Shiseido announced a partnership with Tencent to accelerate digital transformation at the group level. The partnership will create a direct-to-consumer (D2C) model and strengthen Shiseido's social commerce business to provide new services to Chinese consumers globally.