DTC (direct to consumer) Company are now cooperating with traditional retailers and vice versa. Does a new retail model going to be established?

The results of a survey conducted by Red Ant on more than 250 people, shows that perhaps, the way in which consumers will test and buy beauty products will not be so different from the pre-covid period: those who were used to buying online they will continue to do so, but those who were used to shopping in the store say they are willing to resume this activity, perhaps with some precautions such as avoiding testing products in-store; the one to one experience is always required and well accepted, whether it is virtual or physical in the store ...

Parabens are present in many cosmetics, as they guarantee stability and correct conservation. Now, the point is that, due to an alleged link between parabens and breast cancer, it has begun to fear its harmful consequences. But actually, many natural parabens are present in many plants or in some foods that we ingest daily such as carrots. However, they can be replaced by a new crop of preservatives…

This in-depth article on oakmoss, lichens and mosses, reviews the properties of these popular ingredients by telling the botanical characteristics, the countries of origin, their use in perfumery, the extraction methods and many other interesting information and it concludes with a list of the most famous perfumes that contain high concentrations of these ingredients.

The database created by scentree collects more 460 raw materials two thirds of which are synthetic. Scentree is a tree that, from the 16 olfactory families, descends into the detail of each raw material as it is enlarged.

As everyone knows, e-commerce and online shopping have undergone a rapid and strong increase during the lockdown caused by the pandemic. Of course, we have already seen that even after the reopening of the stores, ecommerce will continue to perform in an optimal way, but this does not necessarily have to lead to the death of the brick & mortar. Physical stores must be able to adopt a whole series of strategies and initiatives to keep up with the times and be indispensable thanks to the experience they will be able to offer.

This museum open to the public now includes around 4500 perfumes (some of which no longer exist anywhere else in the world) and hundreds of formulas.
The only one owned by Osmothèque is Napoleon's eau de cologne, which is why it is also the only perfume to be sold.
This collection includes many historical pieces, recreated by the perfumer Kerléo, including for example a perfume attributable to the Roman naturalist Pliny the Elder or the Eau de la Reine de Hongrie which The Sun King was obsessed with. But most of the perfumes in the collection date back to the 19th Century or later…

One of the phenomena that has had the greatest success and followed during the pandemic is certainly the beauty “branded” China. In fact, since Covid-19 has incited patriotic and nationalist sentiments all over the world, the trend towards patriotic spending and "Chinese buy" has exponentially increased, heavily influencing the beauty market. One could think of this phenomenon as a trend, something transient and transitory, but aesthetic shifts and the strengthening of the digitization of the retail market in the last few months will allow the C-beauty to remain on the crest for a long time making this sector still more complicated for foreign realities.

In this article, six tips are listed and analyzed in detail to ensure that indie beauty brands can be more successful and have a greater impact on the retail level: being always present and active on social media, creating unique content, giving life or participating in large digital events, focus first on e-commerce, avoid massive discount policies and create exclusive products.