Can perfume bring out the animal in you? Amongst a sea of sweet and sugary fragrances comes a wave of animalic, sensual scents largely coming from independent fragrance brands. Sometimes polarizing but always creative this article celebrates and highlights a selection of creators and their audacious perfumes.

Imagine a world where everyone has lost their memory and the way to get it back is through smell and memory. Now imagine that as a video game and that’s the premise behind Givaudan’s latest venture, Guardians of Memories, an entertaining and educational game targeted at Gen Z and Alpha.

Fragrance professionals and aficionados know about the link between scent and emotion, and they know mood-enhancing fragrances are part of a growing post-pandemic movement to enhance well-being. Brand Founder Audrey Semeraro talks about the science and technology behind her fragrances.

Regulatory group IFRA has just released their annual report on 2024 achievements in video format. President Alexander Mohr summarizes the association’s achievements in terms of sustainability, scientific innovation and safety standards.

Water-based fragrances may seem more “natural” and more skin friendly, but what’s the real story? Sarah McCartney of 4160 Tuesdays shares the facts and explains the challenges of working with this format while also clarifying what the consumer can expect in terms of wear and projection.

Not even twenty years ago oud infiltrated Western perfumery and now every fragrance house has at least one scent where this ingredient takes center stage. What’s the back story behind oud? Where does it come from and why is it so costly? Learn the basics and more in this all-encompassing article.

Niche perfumery enthusiasts will be making a beeline to the newly expanded Bloom Perfumery located in the heart of London. 2025 begins with the retailer relocating to a larger location while maintaining a posh address. With an assortment that is touted to be “80% exclusive” in the market, be ready to smell rare and independent perfume brands.

Harrods is one of the premier retailers in the world and getting a foot in the door is a dream for so many brands. In this interview Ms Collins speaks about the biggest opportunities and challenges in the beauty sector today, Harrods’ buying and selling strategies for beauty, and how it positions both Harrods and brands for success.