2026 . 01 . 12
Fragrance Dominates Dubai’s Duty-Free Record Breaking Month
November 2025 was a banner month at Dubai Duty Free where revenue topped $2 billion with fragrance contributing nearly 20% of the total. The trend is supported throughout the MENA region where fragrance has reported a year-over-year increase of 11%. The combination of scent traditions and savvy, curious consumers continues to fuel the growth.
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