Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 09 . 28 selected by Editorial Board

Perfume

Fragrance lovers

People

Behind the scent: Walter Johnsen, The ‘King of Fragrance’, on Graff’s new perfumes

A pleasant interview with the “King of perfumes” Walter Johnsen.



Photo credits: https://www.prestigeonline.com/sg/beauty-wellness/fragrances/walter-johnsen-the-king-of-fragrances-on-graff-new-perfumes/

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An interesting reading.

2021 . 09 . 28 selected by Editorial Board

Marketing

Trends

Perfume

+1

Graduate Students Unveil New Research on the Future of Consumerism

Fashion Institute of Technology (New York State University) graduates from the Cosmetics and Fragrance Marketing and Management course presented The Future of Consumerism, a two-part study that examines how COVID-19 has triggered changes in the mindset of American consumers and identifies the magnitude of its impact on brands and retailers in a post-pandemic world, proposing models for forecasting customer behavior in an increasingly circular economy

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Very interesting research US based

2021 . 09 . 24 written by Karen Marin

Essencional's original content

Perfume

Marketing

+2

SUBSCRIPTION BOXES: Taking the lid off the real story

Over ten years ago two entrepreneurial businesswomen had the idea of starting the first beauty subscription box. In a nutshell, they wanted to offer subscribers a curated selection of beauty products in trial sizes for a price equivalent to what one full-sized product would cost. The initial success of this venture, Birchbox, spawned a sea of copycats, not only in beauty but across all sectors such as food, socks, fashion and shaving. Magazines and retailers jumped on the bandwagon. What may have seemed to be a wise strategy, especially during the pandemic when getting a monthly package of newness delivered to your front door was a treat, may have run its course. Has this marketing vehicle worn out its welcome or is there still opportunity to be had? Let’s look at the appeal, the mechanics and the reality.

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2021 . 09 . 21 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+1

Storie Veneziane by Valmont, Magic Perfumed Tales

Once upon a time, Sophie and Didier created three enchanted perfume tales. The couple, full of magic talent and passion for Italy, decided to have Art and Beauty meet in a Venetian Palace, their world of fantasy, now unveiled...

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 09 . 21 selected by Editorial Board

Beauty

Marketing

Trends

Is Shanghai the New Beauty Capital?

An interesting overview of the development of the cosmetics market in China and the growing role of Shanghai compared to other major centers

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Numerous initiatives, technological innovations and store openings in Shanghai have made this city one of the hubs for the beauty market.

2021 . 09 . 21 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

Why We Can’t Shake Ambergris

A long and curious overview of the legends and truths related to one of the most precious ingredients used in perfumery: Ambergris.

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A pleasant and captivating read
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2021 . 09 . 17 written by Karen Marin

Essencional's original content

Perfume

Beauty

+4

Outlook for Luxury Goods Q2 2021: A frank chat with industry expert Carlo Pignataro

Summer vacation has become a hazy memory. As soon as we hit mid-September it’s a quick slide into fourth quarter and the holiday season. I thought it would be the perfect time to catch up with Carlo Pignataro, author, entrepreneur, training specialist and luxury goods expert, who I had interviewed earlier in the year. We had a very frank discussion about the outlook for the second half of the year and the current state of the luxury market. What should we be aware of as we move into the end of 2021?

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2021 . 09 . 14 selected by Editorial Board

Perfume

Trends

Fragrance lovers

+1

How Chanel No. 5 perfume was inspired by the odor of the Arctic Circle

The book "The Scent of Empires: Chanel No. 5 and Red Moscow" by Karl Schlögel tells the mysterious origins of one of the most iconic perfumes ever: Chanel N.5

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The intriguing story of Chanel N.5
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 09 . 14 selected by Editorial Board

Regulatory

Ingredients

R&D

+1

China Regulatory Update: Prohibited Ingredients, Labeling and Children's Cosmetics

New rules on labeling, import, registration, banned ingredients, animal testing and bureaucratic aspects related to cosmetics in the Chinese market.

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New Chinese rules on the cosmetic market

2021 . 09 . 10 written by Karen Marin

Essencional's original content

Perfume

People

Carving out a niche for Artistic Perfumery in Nigeria

According to Euromonitor International, Nigeria boasts a beauty and personal care market that’s expected to exceed $1.3 billion in 2022. Consider also that the country counts more than 43,500 millionaires (USD), meaning there is opportunity for the luxury goods market. At the beginning of the year I interviewed Femi Olusola, a self-proclaimed “fraghead” in Nigeria who created the Seinde Signature Experience Studio in Lagos to share his collection of 1000+ fragrances with the public. Never one to sit idle, he has doubled his Instagram followers since January and he just celebrated the grand opening of his fragrance boutique called the Salon de Parfum. I caught up with him on Zoom to talk about his recent projects and the business potential in his country.

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