A Beauty Editor talks about her relationship between smell and sight along with her ability to “see smells”. In fact, brands today recognize there’s more to scent than what we smell, it’s also a matter of what we hear, see or feel.

A recent panel discussion in Shanghai explored the growth of domestic fragrance brands who also seek to promote strong cultural heritage ties while appealing to today’s consumer. Panelists recognized the need to educate the consumer, the necessity of being true to the brand DNA and the opportunity to grow internationally – with the right strategy.

Africa is an untapped market with a growing middle class, a connected consumer and a young generation who is becoming more and more sophisticated. It stands to reason that domestic fragrance brands will be launched by ambitious entrepreneurs with passion and a story to tell. Scent of Africa is a tribute to the people and the heritage of the continent.

Now in it’s eighth year, artistic fragrance brand BDK has opened its first flagship boutique in the heart of Paris. This strategic move allows the brand to showcase its full assortment in an environment that reinforces the brand identity and its values. But that’s not all: a new fragrance named after the shop’s street address is launching soon.

The French capital will be the site of a special week-long celebration of olfactory culture in a hybrid festival/trade show open to professionals and the public. Placing the emphasis on how smells play a major role in our life, the event celebrates scent in multiple mediums such as film, fashion and music. Event director Romain Raimbault talks about what to expect during the mid-March event.

Chinese New Year is a marketing opportunity for brands to create limited edition items to leverage the gift giving season. In this article see how niche fragrance brands and major players found authentic ways of staying true to their brand while marking the holiday.

In this brief article Perfumer & Flavorist cites the Spate report which follows consumer online searches, which are often a predictor of trends to come. American consumers are embracing Arabian perfume while they show a gourmand preference for pistachio. See the details here.

As consumer purchasing habits evolve, Fragrance marketers are looking at packaging to emphasize identity, TikTok to go viral, refillable and lighter bottles to be eco-friendly and more. This article provides a great overview of how the industry observes consumer is purchasing to ensure product development is tailored to suit these habits.