Fragrance swaps are a relatively new concept with old roots. A group of fragrance fans come together to share stories and swap scents with like-minded individuals. So if you made a bad blind buy, you’re not stuck with it! Someone else may treasure that fragrance. Read all about the trend in this article.

It’s an event in New York City that brings fragrance fans, perfumers and industry experts together to explore, discover, share and connect. In this article fragrance lover, collector, and founder of ScentXplore, Max Forti, speaks candidly about his ambitions for ScentXplore, the US-based niche perfumery tradeshow.

The Art & Olfaction Awards shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions are only open until December 6 th, so get your applications in now. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2024. More details in the article.

It’s hard to deny that we’re all still a bit afraid of AI and it’s potential. Technological breakthroughs from Osmo are providing tools for fragrance creation that will truly change the face of the industry. Perhaps artistic brands may be less affected by the developments, but it’s crucial to stay informed so as not to be left behind.

You read about her here first! On the eve of seeing her brand hit the ten year mark, Maya Njie talks about her career path and the challenges she has faced, and overcome, in being in the indie perfumery world. With fragrances that bring memory to life through scent, she comments on key learnings and what it takes to be successful.

Fragrance was high on the radar at Beautyworld Middle East, one of the most important annual international shows which attracts retailers, fragrance creators, influencers and distributors from around the globe. Niche perfumery was a main draw in the Quintessence section where 56 brands were present. Read the details in this wrap-up article.

There’s a growing interest in niche perfumery in Ghana and Yusif Jnr Meizongo is leading the way. With a background in olfactory training and a passion for scent, he’s launched Maison Yusif, where inspiration comes from Ghana’s rich cultural heritage and biodiversity.

Fragrance performance has been strong ever since the pandemic, but will it continue? How may fragrance figure into M&A’s next year? In this article a group of investors and investment bankers share their predictions, and for the most part, the future looks bright!