It’s no secret that the Middle East is a region with deep rooted fragrance rituals. Recently dsm-Firmenich collaborated on a multi-sensorial exhibit which traveled to several cities in the zone. By pairing artwork with bespoke fragrances, the immersive experience celebrated the rich cultural heritage of the region while highlighting the important role fragrance plays in daily life.

Gen Alpha may be entering the world of fragrance through TikTok videos but they are embracing fragrance for themselves through lighter, budget friendly body mists, a hot trend called out in this week’s editorial. How to market to an audience who is just learning about notes? Cool, colorful packaging and communication that entertains and educates. Read more here.

While so many brands rush to launch novelties at a frightening pace, others are content to adopt a slower pace to implement artisan practices, small batch production and to take time. Several proponents of the slow fragrance movement share their stories and the reasons why they prefer to work in this way.

Gone are the days of receiving samples with a fragrance purchase: now you have to buy decants. With the rise of websites dedicated to this practice, consumers can create a wadrobe of 1ml scents and never invest in full size products. In this article, 10 fragrance industry insiders comment on the pros and cons of decants.

On June 5th, the American Fragrance Foundation honored excellence in scent creation at its annual awards night. Nicknamed the FiFi's, the event also bestoweed a Lifetime Achievement award to Givaudan master perfumer Daniela Andrier and Ralph Lauren was inducted into the Hall of Fame. Find out who took home awards in the 19 categories in this article.

At the annual ingredient trade show which took place in early June in Paris, sustainability continues to be the macrotrend. Eco-sourcing, respect for the environment and reducing carbon footprint are still key intiatives in addition to upcylcing, supporting local growers and the introduction of innovative technology. Get the overview in this article.

As fragrance prices rise and consumer demand grows, more and more low priced dupe products are appearing on the market. What recourse do brands have? What responsibility do Influencers have in promoting this sector? An interesting article that explains the predicament.