The lockdown has profoundly transformed our lives. Our homes have gone from being places where we spent a few hours a day (basically the night to sleep) to our only habitat. We therefore had to adapt to a new routine and the same brands had to do to stay afloat and keep the contact and interest of its consumers alive. Read the article to find out how they did it and for 5 tips you can apply to your brand.

What perfume did George Washington, George III, Napoleon Bonaparte, General George Custer, Winston Churchill, Ernest Hemingway, Errol Flynn and John F. Kennedy wear?

As often happens, history is cyclical and trends repeat themselves. In this period of forced closures, quarantines and general lockdowns, not only the perfumery sector has grown (especially the one related to fragrances for the environment), but the desire to use perfume has also been reborn in people for its capacity to transport our minds through time and space, make us travel and fantasize with the mind. However, everyone wants to have their own unique and distinctive scent, different from all the others. So the trend, already in vogue since ancient times, of having a customized perfume created has had an exploit ...

Like the golden section for artists, the “Voelkl Ratio” is a particular proportion between ingredients that makes the compositions of the perfumer Frank Voelkl unique and constitutes their olfactory signature.

A survey conducted by Union for Ethical BioTrade on biodiversity shows a growth in consumer awareness but a lack of confidence and knowledge on how companies move in this area ...

Mumbai, Delhi and now Hyderabad – in the state of Telangana, south India. Three addresses of three niche perfume stores founded by Shishir Mehta, who successfully headed a national metallurgical testing laboratory for 35 years. His love for perfumes took him to visit the scent capitals of the world to find out the hidden niche perfumeries.

More and more brands are understanding the value and need to adopt eco-sustainable strategies and alternatives. Among the many trends in the field of sustainability, there is one that is rapidly establishing itself: that of Biotech Beauty. Read the article to find out what it is and how this phenomenon is helping to change the landscape of "green Beauty".

Arjun Ranga is the President of AIMA (All-India Agarbathi Manufacturers Association) that includes 800 Indian companies making incense sticks. Graduated in Polymer Science, Ranga is now the CEO of his family enterprise and in this interview he explains why agarbatti manufacture provides employment to a huge number of women, how it’s facing COVID, where this industry was traditionally based and much more…