As elsewhere in the world, the Chinese consumer has turned to home fragrance to enhance their stay-at-home environment. A wave of patriotism is driving them towards emerging local brands.

In this interview Ludovic Bonneton tells us about his experience and his brand. His mission in bringing the brand to life? Emphasize the artistic dimension of perfume as a sensory experience that empowers and intensifies life.

This article summarizes some interesting data regarding the use of Twitter for the world of Beauty by answering the 5 questions: Who tweets, how they tweet, what tweets, when and where.
Curious is the fact that nearly half of those who participate in beauty conversations are men, the fact that less than half of the tweets include photos and that 7.7% of the beauty conversations on Twitter originate from Nigeria, ranking it the third country of the countries that produce more tweets on beauty.

This difficult year has practically come to an end. It is time for budgets, decisions and future projects. This long summary article will help you take stock and enter the new year with a renewed and forward-looking spirit.

In this interview Thibaud Crivelli talks about the importance of perfume in his life and growth, his vision of the world of perfumery, his brand and much more ...

How can a perfume enthusiast or a simple curious person learn more about the world of perfumery, acquire knowledge and experience? Although still rather shy and contained, since 2000 some initiatives have arisen aimed at spreading and democratizing the world of smell and perfumes. In this interview, Saskia Wilson-Brown explains the initiatives implemented by the Institute she founded.

The beauty sector will lose about $ 175 billion due to covid-19. In fact, consumer behavior has profoundly changed since the lockdown, quarantine and new lifestyle habits related to confinement in one's own home have made the use of beauty products less essential, especially those related to makeup. Forward-thinking brands, which have been able to shape and remodel themselves on the basis of new habits by passing or enhancing their online presence and their e-commerce, have resisted this crisis much better and have seen their online sales double or triple. The key word is: innovation.

This year, you know, is different from usual. This also translates into different purchasing behaviors on the part of consumers: there are those who will spend less due to the inevitable economic crisis resulting from the pandemic, those who are willing to spend more since so many usual expenses related to travel, outings, lunches and dinners out and so on were not carried out due to the restrictions imposed by the governments of the various countries. However, one thing is certain: all consumers have in common the desire for free shipping, even more appreciated than discounts and offers ...

This year e-commerce has experienced exponential growth due to the inability or fear of citizens to go to the store to shop. In order to emerge from a plethora of micro-realities and pursue a winning strategy, there are some points to focus on: SEO and Google Ads, voice search and influencer marketing.