How does the customer journey work for luxury customers? What needs to be done to make your mark and provide the best experience for your customers? This article reveals that reality, transparency and emotions drive purchases. Brands should therefore focus on inspiration when creating content and ads while maintaining an iconic style given by the relevance and celebration of cultural values.

Recently published by Ahmed Al-Harrasi and Saurabh Bhatia, the book entitled "Role of Essential Oils in the Management of COVID-19" which mentions olfactory aromatherapy (OA) as an alternative treatment for respiratory diseases and psychological disorders, in particular against COVID-19. The book aims to develop strategies to effectively manage mental and physical health using essential oils in the COVID-19 pandemic.

Perfume makes you feel good, ignites personal creativity and the ability to invent and imagine: an interesting article from Financial Times tells the benefits of perfume according to the protagonists of perfumery and the sensations arising from some timeless classics.

Sephora has launched a new alliance with Shipt, a same-day shopping and delivery company operating in the United States, to be able to guarantee deliveries of beauty products in just one hour from the time of purchase.

Johanna Monange, perfume designer and founder of Maison 21G Paris talks about her relationship with perfumes, the importance of having an olfactory wardrobe, the olfactory preferences of consumers from different countries, including those of Singapore, Singapore perfume lovers and much more.

With so much greenwashing and the selective sharing of information on the web, how can you determine if brands are being truthful about being sustainable?

TikTok has exploded onto the Social Media scene and it's now pulling an egaged audience of fragrance fans

Firmenich presented its new Sharing Innovation 2022 collection of 5 perfumery ingredients. The company has included three previously exclusive proprietary ingredients: a lily of the valley note that scores high on green chemistry; a 100% renewable ingredient made with biotechnology; and a natural rose formulated with a cold concentration technique. Within the collection there is also a synthetic molecule composed of recycled materials and, finally, a natural ingredient with full traceability through Firmenich's digital application, Path2Farm.

How is it possible to produce glass bottles with a low carbon footprint?
Gérald Martines, founder of the consulting agency In Signes spoke about it at the latest Fragrance Innovation Summit, also examining the strategies that increase the sustainability of the production process.