Based on what Le Labo did with the version of Santal33 created in collaboration with The Laundress or what Maison Francis Kurkdjian's did with the Aqua Universalis line of detergents, some brands are launching laundry detergents with a luxury profile. The need for sustainability in this case does not only concern the packaging, but the use of ingredients that maintain the durability of the fabrics.

Selling discounted near-expired or imperfect beauty products can help brands push unsold products and reduce waste.

Valdé, founded by Margarita Arriagada, is one of the first indie cosmetics brands to hold a product launch party in the metaverse. The brand launches Divine Collection, a phygital collection that includes a limited edition quartz crystal lipstick jar and pieces of art through NFT created in collaboration with Latin artist Serena Elis and fashion artist Adriana Krawcewitz.

Who is a Creative Fragrance Director, what does he do and what characteristics should he have? Givaudan tells us about this profession and what it means to be a fragrance evaluator through the testimonials of professionals who work in the company's evaluation department

Until February 15, 2022, registrations are open for the fifth International Perfumery Contest, Mouillette d’Argent. This year's theme for the creation of one's fragrance to be presented in the competition is the rose. The awards ceremony will take place on May 26, 2022 in Ca L'Antiga (Teià) near Barcelona.

Diptyque for its 60th anniversary launches a wallpaper collection that celebrates some of its well-known visual elements, such as the oval motif, travel-inspired transcendent motifs and designs from the art deco era. The collection includes a set of ten distinctive models and was extracted directly from the company's archives as a tribute to the three founders of the brand: Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant. The collection re-proposes Diptyque's original business which originally produced eclectic fabrics for upholstery

This article presents some information taken from the Jingdaily report "How Niche Fragrances Are Winning Over Young Chinese Consumers" relating to the investment strategies of some players such as Givaudan on site and product development strategies.

The swift move on the part of Tiktok presages the growing importance of the fragrance market in China

Alpha was launched, a new app aimed at reinforcing a personalized relationship between luxury brands and customers that could change the way brands and consumers interact with each other. The app was designed by a team that also worked on the associated app "Kering Luce" of the Kering group and has two versions, with the aim of keeping the conversation alive after a customer has left the store