2020 . 11 . 17
This article reports 9 evidences on the flavor and fragrance market deduced from a survey conducted by IAL Consultants in which there is no lack of data on the impact of COVID-19 and future forecasts.
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2020 . 11 . 17
Inclusivity concerns various areas and factors. There is talk of ethnic, cultural, religious, sexual inclusivity… More and more brands have this mission at heart. In this article, we discover their approach to inclusivity and their philosophy.
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2020 . 11 . 13
Earlier this month, Essencional partnered with Esxence on a series of virtual workshops to bring you content that is relevant for the here and now. The two-part session entitled Promoting Artisan Fragrance in a Digital World consists of one video dedicated to Online Events and Brand Observations and a second one (see below) which takes a deep dive into Creating a Great Web Experience. Both videos are rich in information providing business strategies and solutions to help brands navigate through digital opportunities. As the moderator of this program, I want to share with you a summary of my key takeways from both videos.
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2020 . 11 . 10
This in-depth article highlights the dramatic Chinese reality behind beauty treatments and cosmetic surgery. Most of the products used for these treatments are illegal and not recognized by the Food & Drug Administration. Doctors, or rather, those who profess themselves as such are often unlicensed or poorly trained and therefore not a professional. This leads to numerous accidents which can lead to deformation or even death….
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2020 . 11 . 10
As is known, the trend that is most popular in the field of cosmetics is that of natural products. In fact, there is an ostracism of everything that is synthetic in favor of natural and therefore sustainable, eco-compatible products, not harmful to the human body or the environment. Are we really sure this is the case?
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2020 . 11 . 10
In such a troubled period, characterized by the pandemic that has devastated our planet, brands had to reinvent themselves and overturn their marketing strategy to better adapt to the extraordinary situation they were experiencing. Many brands have therefore started investing in a digital marketing strategy based on social content, video, email marketing and communications directly to the consumer. Those brands that manage to effectively communicate their identity and values will be successful.
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2020 . 11 . 10
In this interview, Leïla Rochet, Sarah Schnebert & Stéphanie Muit of the Forecastig Team explain their philosophy and point of view on the future of Beauty.
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2020 . 11 . 10
An extremely rich and comprehensive guide which enlightening concrete examples explaining how brands can truly represent the values they are selling and positioning themselves better.
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2020 . 11 . 06
2020 has been a year of rapid change thrust on the world due to COVID-19. We can’t travel, tradeshows have been cancelled and meeting live has moved over to Zoom calls. Essencional and Esxence have partnered on a series of Virtual Workshops to bring you content we would have discussed in Spring.
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2020 . 11 . 03
Covid-19 has bent our world from all points of view, including the commercial one. Many businesses have encountered major problems that have even led to their definitive closure. In recent years, however, there have been more and more cataclysms and disasters that have put the supply chain to a severe test. Are we ready to face this reality? How can we act to stem the problem?
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