2023 . 02 . 09
Are beauty influencer brands falling out of fashion?
It’s only the early days of 2023 but we’ve already seen Sephora pull the plug on two big brands while makeup titan Morphe shuttered all doors in the US and its parent company declared bankruptcy. The love affair with influencers appears to be on the wane as consumers seek more authenticity from brands along with founders that have a true interest in product over and above financial gain.
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