The desire and need to put an end to superficial greenwashing initiatives in the world of beauty is increasingly insistent. So how do you show that a brand really cares about the cause of sustainability and that it really delivers what it promises? Being transparent is a good place to start, experts say.

Who are the master perfumers behind some of the most iconic fragrances ever? Let's find out together in this interesting article.

Victoria's Secret has launched Bare Eau de Parfum, a perfume that adapts to the wearer's body chemistry. The perfume, already available online from 19 July, will be present in Victoria's Secret stores around the world on 23 August. Bare Eau de Parfum is the first fragrance on the market to use Cryptosym, a new technology capable of encrypting perfume formulations, which preserves their novelty and protects it from future replication. The fragrance was created with a patented blend of musks, has notes of mandarin, Egyptian violet petals and Australian sandalwood.

The Australian Therapeutic Goods Administration (TGA) recently released a new code designed to regulate the promotion and advertising of therapeutic products. The code states that influencers can no longer use personal testimonials when advertising products. The code, which went into effect on January 1, 2022, but has a transition period of six months, so the deadline for ensuring compliance with the code was June 30, 2022, when it officially went into effect across Australia. In essence, the code establishes the requirements for the promotion of therapeutic goods such as cosmeceuticals, medical devices for sun protection, vitamins, to ensure that such advertising promotes quality use of products, is socially responsible and does not deceive or deceive customers.

Maison Francis Kurkdjian has become a patron of the Palace of Versailles, providing support for the creation of the Perfumer's Garden, which will open in the spring of 2023. The Perfumer's Garden will exhibit hundreds of scented species, inspired by the spirit of the 17th century Trianon gardens. This exceptional garden will feature traditional species such as roses and jasmine, as well as plants with surprising scents, ranging from chocolate to apple. There will be smelly plants and so-called "dumb" plants such as hyacinth, peony and violet, whose scent must be synthetically reproduced for fragrances.

Under Lochard's leadership, bee conservation, biodiversity regeneration, climate change, eco-packaging and women's empowerment were Guerlain's main areas of action. This interview explores the need for collaboration with organizations and NGOs for the protection of biodiversity, the need for sustainable packaging and Guerlain's biodiversity regeneration project, which is developing an experimental garden, where it will study pollination. and thanks to which the master perfumer Thierry Wasser will be able to test regenerative biological techniques. A collaboration with scientists and ethnobotanists to create new cutting-edge sustainable cultivation processes is also part of the project.

In his book "Atlas of Perfumed Botany", perfumer Jean-Claude Ellena guides readers on a poetic, geographical and botanical journey to discover perfumes. Ellena offers a varied and fascinating cartography of fragrances, tracing historical connections and cultural exchanges. Raw material entries are accompanied by detailed, vivid botanical illustrations in color by Karin Doering-Froger. Included here are the rumors about Patchouli and Vetiver.

Places in business acceleration programs are coveted by emerging beauty brands looking to build networks, expand distribution and hone their businesses. BeautyIndependent asked 19 beauty brand founders and investors, including participants and accelerator program leaders: What should founders consider when applying for these programs and how can they stand out as candidates?