Fragrance continues to enjoy strong sales growth globally and several trends are driving the increase. One is the phenomenon of the “beastmode” fragrance. As consumers demand more intensity, longer performance, and greater projection there are key factors to consider when selecting such a scent for yourself. BORNTOSTANDOUT founder Jun Lim shares his advice.

As fragrance prices rise and consumer demand grows, more and more low priced dupe products are appearing on the market. What recourse do brands have? What responsibility do Influencers have in promoting this sector? An interesting article that explains the predicament.

The Art & Olfaction Awards for 2025 took place May 29th in Los Angeles. In this article, discover who took home a Golden Pear award. Essencional salutes all the contestants and the winners!

As the interest in niche fragrance in China continues to grow, Notes Shanghai, the tradeshow dedicated to this sector, will join forces with Messe Frankfurt on the next edition scheduled for 16 – 19 October 2025. Key objectives include growing global attendance and fostering new business opportunities.

What factors go into a politician’s choice of fragrance? Whether looking for a scent that commands attention or wearing one from a strategically important conglomerate, the reasons may go beyond simply smelling good.

Veresence, the 130 year old leading glass producer for the cosmetics and fragrance industry has been sold. With an annual output of around 600 million bottles and plants across the world, the company president anticipates the continuation of existing strategies focused on sustainability and decarbonization.

The third annual Barnes Fragrance Fair took place in mid-May in a suburb just outside of London. The venue was just as quirky as many of the participating independent brands which included 4160 Tuesdays, Gallivant, Jorum Studio, Kingdom of Scotland, and Mabelle O’Rama. The program was rounded out with lectures, workshops and masterclasses.

Here is the inspirational story of an immigrant who by happenstance discovered his passion for factices, the glorious over-sized bottles that used to grace perfumeries all over the world. He has amassed a huge collection now open to the public by appointment in what he hopes to be the Louvre of the fragrance industry.