Symrise presented at the Beautyworld Middle East fair in Dubai, Garden Lab, the new line of 100% natural fruit extracts. Obtaining 100% natural fruit extracts and extracting odorous compounds from fruits known for their high water content is a real challenge as water distillation is very complicated and traditional extraction methods do not work. Symrise has managed to obtain this line through the application of the SymTrap extraction technology which has allowed the creation of apple, strawberry, maracuja, cranberry and blackcurrant extracts.

It's time to make way for clear and transparent communication in the universe of perfumery.

Singapore's Raffles City Shopping Center is home to new perfume and luxury brands: Anglo-French luxury fragrance house Creed opened in October and French brands Guerlain and Givenchy Beauty will open their first flagship boutiques next November. According to Steve Ng, general manager of Raffles City, more than 50 new brands are being added across the first three levels, in a reconfiguration involving approximately 11,000 square feet of retail space. The renovation began late last year and is expected to be completed in the first quarter of 2023.

Tennis champion Rafael Nadal has collaborated with French fragrance house Henry Jacques for a series of three fragrances inspired by his personality and love for his wife, Maria Perello. The first fragrance represents his public personality as a tennis champion – with floral and herbaceous notes including coriander, thyme, violet and lemon with the woody richness of cedar, sandalwood and leather – the second instead represents his most intimate and private - with bergamot, jasmine, musk and sandalwood - and the third, floral, dedicated and developed with his wife, conveys a sense of security, self-confidence, uniqueness, strength and completeness. "I really wanted it to smell of elegance and, above all, of happiness" said Maria Perello.

The "Beautyworld" event held in Dubai and spread over 14 pavilions, hosted the "Next in Beauty" conference and an event with Jo Malone, creative director and founder of Jo Loves. In conversation with Cosmopolitan ME Beauty Editor Lauren O'Connell, Malone shared her inspirational story from beginnings to global success, followed by a live demonstration of her new "Fragrance Tapas" experience.
Amna Abbas, senior analyst at Euromonitor International, revealed that the region's beauty and personal care sector is valued at $36 billion with 11% growth expected through 2026. Abbas also explained that the growth of the sector in the region can be directly related to the growing number of millionaires, both nationals and expatriates.

Givaudan has partnered with the Tmall Innovation Center (TMIC) to launch an artificial intelligence-based fragrance co-creation service. Nicknamed "Creatogether", the service allows customers to realize their own olfactory vision. The co-creation of man-machine fragrances is divided into five phases: creative ideation phase which includes in-depth research and analysis, olfactory visual exploration, digital co-creation of fragrances with AI instant sampling technology, commercialized fragrance presentation, and finally, the validation of the new product, the launch strategy and the marketing plan.

The International Fragrance Association U.K. (IFRA U.K.) conducted a recent survey to take an in-depth look at the UK sense of smell and its value. The survey revealed that for 60% of UK adults, the main feeling evoked by their sense of smell is nostalgia. When asked about the smells of childhood that smell brings back to mind, answers included "freshly mown grass", "baking sweets", "smell of rain", "melting asphalt", "Sunday roast" and even " school lunches ". Barry C. Smith, director of the Institute of Philosophy at the Center for the Study of the Senses and chair of IFRA U.K.'s Fragrance Forum 2022, said: "We take an average of about 20,000 breaths a day, each of which informs us about our surroundings. The olfactory receptors in the nose connect us directly to the areas of the brain that create memories. This is why our sense of smell is so important for our well-being and for feeling connected."

Were you unable to go to the last Sniffapalooza event? CaFleureBon brings you there with a detailed report. The former two-day event is now a one-day event in New York's perfume district. The pandemic changed the composition of Elizabeth Street with major stores Atelier Cologne, Cire Trudon, Claus Porto, Natura Brazil and Nest, Red Flower. During the lunch, Sniffapalooza founder Karen Dubin presented Michael Edwards' Perfume Legends II - the update of one of the most significant books on modern perfumery - and the latest perfume by Eau d'Italie, Mystic Sunset.