Florence’s iconic 800 year old brand has just launched a new collection of three scents that highlight botanical ingredients found in the gardens of Medici family villas dating back to the 15th and 17th centuries, emphasizing the link between the brand and the former Florentine ruling family.

It’s a delicate task to modernize a 19th century heritage brand, to respect the past while becoming relevant for today. New owner and CEO Amélie Hunyh talks about storytelling, the importance of having a brick & mortar presence and the value of not compromising on quality.

We bring this article to our audience to alert them to the rise in clones and imitators since this segment is taking an ever increasing portion of fragrance sales globally and it is resonating with younger customers. The minimal packaging, reduced overhead and consumer-centric strategy are behind the appeal of this brand. Perhaps there are some lessons that can be learned?

We have heard about the growing hair perfume trend and although this article came out a few months ago, it summarizes what it is and what it does. Many niche – and formerly niche – brands have come into the game.

The science of olfaction is behind our ability to smell and to how we interpret odors both consciously and subconsciously. Here we learn how the nose processes smell both from a perfumers and a neuroscientists’ point of view. Could it be that, biologically, perfumers have a physical advantage that allows them to have a heightened sense of smell?

France celebrates the fragrant history of Versailles with the opening of the Perfumer’s Garden. Francis Kurkdjian, perfumer, brand founder and patron of the chateau, is behind this project which brings together hundreds of flowering species for an olfactory experience on the palace grounds.

Capitalizing on the post-pandemic surge in travel, duty-free retailer Dufry is testing the waters in Zurich with a new concept that elevates the airport shopping experience. Artisan brands and a new “phygital” discovery area are just some of the exciting elements to lure travelers in before their flight.

It takes a lot of courage and conviction to forge your own path and go against the grain. GALLIVANT founder Nick Steward talks about being disruptive, taking the slow path, and the five principles that drive his professional life.

TikTok has been lauded for growing awareness and sales for independent fragrance brands but now there is a growing dark side to the platform’s marketplace where third party vendors are hawking dupes and counterfeit goods. May the buyer beware.