Whether it’s a niche brand tapping into skill sets needed or a non-industry player wanting to break into the market, there’s a growing need in the fragrance industry to outsource services. Several French companies have broadened their scopes to become industrial partners who offer a full range of solutions.

When Estee Lauder bought Jo Malone’s fragrance company in 1999, they also bought the right to use her name in certain contexts including the marketing of fragrance. Malone, now collaborating with Zara on a new fragrance, appears to have misused her name on product taglines and communication.

What if you could borrow fragrance in the same way you borrow books from a library? Multisensory artist Donna Lipowitz has opened what must be the first of its kind in Seattle. It’s a new way for people to connect with their sense of smell and work on their olfactory skills. Perhaps it’s the start of a new trend in fragrance?

Once upon a time the brand dreamed of $25 million in annual retail sales as a niche fragrance house. Now the CEO refers to the brand as a “global perfume house” which finds itself within the fold of L’oreal following Kering’s sell off of the beauty division. In this article he talks about his plans to scale up the brand while strengthening the global position.

Now there’s proof you can wear your fragrance with confidence! The way toxicology is measured varies from “hazard” (what a substance could do at high levels) vs “risk” - what actually happens at real-world levels. A recent study has shown what we knew all along: “the risk associated with normal fragrance use is extremely low.”

Dupes are now a multi-billion dollar business that isn’t going away. Has it grown out of consumer disillusionment with pricing, dubious storytelling, endless flankers and feeling conned? Is a dupe at a fraction of the price “good enough”? In this article the author argues the case of why dupes exist and how the market should fight back.

Not only is MANE the fifth largest perfume and aroma manufacturer, it’s also family run and independent. In this article, CEO Samantha Mane talks about the key factors behind her company’s success. Innovation, sustainability and focus on global market trends top her list.