2025 . 12 . 08
The name Serge Lutens is both legendary and mythic, it’s the name of a man who has built an insiders’ fragrance brand, but who also had a career in fashion and beauty. Meet the man behind the brand as he speaks of his early career as well as his latest fragrance launch. (Photo: Serge Lutens)
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2025 . 12 . 01
Greek brand founder Manos Gerakinis has carved out a space in the world of niche fragrance by following his instincts, trusting his passion, and treating perfume as both an art and a philosophy. In this interview, he shares the story of his brand, his creative process, and his vision for perfumery’s future.
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2025 . 12 . 01
Independent retailer LuckyScent, the go-to source in the United States for shoppers in search of niche and artisan fragrances, has signed a deal with Monogram Capital which paves the way for a larger footprint in the USA. The infusion of capital will fund up to twelve stores while providing the means for a reinforced infrastucture.
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2025 . 12 . 01
Niche perfumery is experiencing rapid growth in the UK where consumers are embracing scent as a means of self-expression. Eris Parfums, with its subversive storytelling, luxury ingredients and avant garde stance, indie brand is expanding into the market with retail partners who ardently support the brand.
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2025 . 12 . 01
Did you know Brazil is one of the leading fragrance markets in the world, ranking #3 in value and #2 in volume? Traditionally strong in the mass-market sector, now the country is showing a greater interest in niche brands, many of which are domestically developed and have aspirations to penetrate the international market.
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2025 . 12 . 01
Curious about how the American consumer interacts with fragrance? This report provides the results of a recent survey on how US shoppers use and buy fragrance. Specifics on pricing, size, point of purchase and frequency of usage are just some of the topics covered. An interesting read for any brands curious about this consumer.
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2025 . 11 . 26
Spanning the globe once again, your intrepid Essencional reporter has made an exceptional discovery in India where avid fragrance lover and collector, Mr. Shishir Mehta, has founded SCENTIDO Niche Perfumery, the premiere experiential niche fragrance destination in India. Leaving the metallurgical engineering field, where he had been heading a testing laboratory for 35 years, Mr. Mehta pivoted to his passion and his long standing love of rare and exclusive niche fragrances, deciding that the time was right to bring these treasures to the Indian consumer. In this exclusive interview with SCENTIDO Marketing Manager Surabhi Popli we’ll explore the story behind this retailer in a market slated for exponential growth in the years to come.
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2025 . 11 . 24
Are we celebrating — or just consuming?
From Amazon’s Prime Day to China’s Singles’ Day and the global takeover of Black Friday, today’s biggest “holidays” weren’t born from tradition — they were built by marketing.
In this month’s editorial, our Content Director, Karen Marin, explores how marketers have transformed shopping into celebration, how these events have reshaped global consumer habits, and why it may be time to rethink what we’re really celebrating.
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2025 . 11 . 24
What is the real crux of the Dupe dilemma? Are they stealing art? Was it really art if it could be easily copied? Are they taking market share? Are they making fragrance more accessible with entry level price points? Aren’t they just the “fast fashion” of fragrance? A thought provoking look at this controversial topic.
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2025 . 11 . 24
Olfactory Tourism: It’s the latest way to experience fragrance culture and get exposed to unique and unfamiliar scents. From factory tours to museums and perfume making workshops, there’s something for everyone from novice to expert. This guide focuses on seven cities at the forefront of this travel trend.
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