There is a shift in consumer attitudes toward sustainability: according to NPD data, 34 percent of consumers believe it is important for makeup brands to be socially responsible. In addition, about 80 percent of consumers refer to vegan, cruelty-free and natural ingredients in online reviews. Meanwhile, Euromonitor International's "Voice of the Consumer: Beauty Survey 2022" found that between September 2019 and March 2022, "the number of makeup SKUs with at least one eco-friendly or ethical attribute increased by 55 percent."

In this article, brand founder Zielinski & Rozen talks about his experience and his brand's expansion plan: with already three stores in Israel and five in Europe, stores have been opened in Ibiza, Paris, Courcheval, Vienna and... Barcelona, which is about to be added to the list.

Some updated data on the beauty industry: luxury skincare growth of 17% over 2022. In terms of sales, luxury brands grew 2 percent in the first two months of the year, dragging the overall category growth by 14 percent.

The innovations behind the world of fragrances: upcycling, aromatherapy effects, and naturalness of raw materials are the most significant issues affecting the world of fragrances, along with the use of artificial intelligence.

Beauty Incubators help set brands on the path to achieving their vision. Some brands need a lot of hand holding while others need an investor and a bit of guidance. In this interview Judah Abraham, founder and CEO of Slate Brands talks about forging partnerships, being authentic and adding value to the market.

The trend in home fragrance continues to grow even if the pandemic isn’t keeping people isolated in their houses. Along with the typical scents found in this category, new, unexpected savory scents are cropping up on the market. Move over citrus and fig, and make way for pasta water – the latest trend to simulate the smell of home cooking.

Beauty has gone through it’s own metamorphosis as consumers look for alternative brands that are shaking up the sector. This handful of brands has challenged the status quo, bringing innovation, transparent and honest marketing while pushing the need for diversity and inclusivity across the board. Who are these brands? Read on to find out.

Back in the early aughts it was common for every Millenial to wear a sugary-sweet scent and now post-pandemic fragrances in this family are providing comfort along with a whiff of nostalgia. But new scent technology is paving the way for scents that aren’t so sweet yet still delicious by exploring boozy, fruity and even coffee notes.