What is the impact of scent on emotions? While key oil houses are developing technology to create scents that will trigger specific responses, brands are launching scents meant to improve focus and enhance relaxation. We are in the days of “emotionally charged beauty” where your scent could help you conjure up a feeling.

Product safety is somewhat taken for granted nowadays, though the history of setting standards has roots that extend back for centuries. In this article we discover the origins of IFRA (the International Fragrance Association), and its importance in regulating the fragrance industry today.

South East Asia is the next hot market for niche fragrance which is seeing steady double digit growth. Starting from Singapore, interest is spreading into Malaysia, Vietnam and Indonesia as observed by local distributor and retailer, Aura Prestige. Consumers appreciate the creativity and authenticity of the brands that offer a point of difference.

With a rich history and cultural identity linked to fragrance, the Middle East is one of the most important markets for the perfume industry. Traditional ingredients and modern interpretations are defining the trends observed in this region which has a steadfast appreciation for artistic perfumery.

The graduating class at the Fashion Institute of Technology (FIT) was challenged to define the next big worldwide opportunities, given the uncertain times. Their takeaways? Not only do they say Beauty is set to explode in India but it’s time for the industry to give more attention to the “silver spender” who holds 50% of the world’s net worth.

When a brand opens its own store, it has the chance to completely customize the space, the approach and the selling ritual while inviting the consumer to enter their world. The Belgian designer opens his first beauty store, creating an intimate environment to showcase his refillable fragrances and lipsticks.

Four months ago raids occurred at major fragrance houses as part of an EU antitrust investigation. At last, here is an update in which Symrise disputes the European Commission’s actions on several grounds.

Bitter notes have been around for centuries and now they are back at the forefront in innovative compositions, ideally suited to hot summer. weather Bitter is the counterpart to sweet, and after all these years of gourmand fragrances being in the limelight, maybe it’s time for a change of taste?