2025 . 09 . 29
Niche perfumery is having a moment in Japan. From large groups investing in space for their premium brands, to the creation of unique in-store experiences, to the innovation of adding scent to skin and body care products, this market represents new opportunities.
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2025 . 09 . 29
Pitti Fragranze closed its doors just a few weeks ago but scent still lingers in the air. Everything is increasing: the energy and buzz at the event were high, the number of attendees has grown and the launch pace isn’t slowing. Here is an overview of some of new discoveries.
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2025 . 09 . 29
Le Jardin Retrouvé has been at the forefront of niche perfumery since its inception. Pioneering the use of sustainable practices and mood-boosting ingredients are just two of the ways they stand out. In this article brand owner Michel Gutsatz talks about the early days of the brand, where it is today and what he sees for the future of niche.
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2025 . 09 . 29
To celebrate the tenth year of the cult favorite, MFK is pulling out all the stops. The extremely limited edition version is not only a special olfactory creation (containing ambergris!) but the scent will rest inside a luxurious red crystal bottle, held by a clear crystal base. The lucky few who acquire this edition will become members of an uber-exclusive “Les amis du Rouge” club.
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2025 . 09 . 24
As we span the globe in search of the finest artisan perfumeries, our odyssey brings us to Sydney, Australia where we meet the team behind the exceptional Libertine Parfumerie. Founded by attorney Nick Smart in 2008, the retailer is a recognized trailblazer in the niche perfume scene Down Under. In his quest for excellence, Smart contacted the Michael Edwards Fragrances of the World organization to be mentored on all things fragrance related. Ten years after opening the doors at the original James Street location, Libertine partnered with the Myer department store group to open half a dozen shop-in-shops across the country, each with a curated assortment in tune with the local demographic. With education playing a key role in Libertine’s DNA, I spoke with National Education Director Michael Marzano to learn more about the business model and the path to success.
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2025 . 09 . 22
Summer vacations may be over, but the fragrance world has been anything but quiet. As the niche perfume community returns from its seasonal holidays, there is plenty to catch up on: the fragrance market is showing the first signs of cooling after years of explosive growth, retail is being reimagined as an immersive cultural experience, and London is fast cementing its place as one of the most dynamic perfume capitals. In this month’s editorial, we explore these shifts—from data to design, from London’s newest launches to its retail renaissance.
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2025 . 09 . 22
Essencional has been committed to covering the vibrant British perfume scene and here is an article from the Times highlighting disruptive brands and independent perfumeries. From functional fragrances at Vyrao to the scents of self-expression at Eau de Boujée, to Soliflore, the new retailer in Brighton, there’s an uncommon dynamism and originality in fragrance coming out of the UK.
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2025 . 09 . 22
With the Fragrance sector leading beauty growth, it’s time to shed light on some of the individuals who are innovating and thinking outside the box. In this article the online magazine has selected 9 individuals who are shaping the future of scent. Be inspired by their creative vision!
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2025 . 09 . 22
“I’ve come to see artistic perfumery as a perfect synergy of science and art, a blend of molecules and words”, Meo Fusciuni observes in this interview. Inspired by his experiences and travels, he revels in the process of creating fragrance slowly, savoring the anticipation and the emotions that arise. Discover his brand and his story in this article.
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2025 . 09 . 22
It used to be that the perfumer was an unknown and unrecognized cog in the wheel of creation, but now they are acclaimed and acknowledged. Many have launched their own brands, sometimes while still working for other brands. What prompts a nose to launch their own line, and what challenges does it bring them? An interesting essay.
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