It’s been a point of debate for months if not years. Niche used to refer to small artistic, independent brands focused solely on fragrance. Now the meaning has stretched so far and there are so many niches of niche, which begs the question, is it time to retire this term?

The indie perfume market has always been the source of inspiration, innovation, creativity and disruption. According to analysts at Research Intelo this sector is expected to nearly triple its sales in 7 years. This article uncovers some of the key drivers contributing to this phenomenal growth trajectory.

When Johann Maria Farina created Eau de Cologne in the 18th century it was a vast departure from the fragrance trend of the times. Now, over 300 years later, the house of Farina is still thriving and has recently passed into the capable hands of Louise Farina, the ninth generation. In this article, the new guardian of the house talks about her vision for the future.

As TFWA in Cannes wrapped up at the beginning of October now is the time to assess the key takeways. According to this author, gourmands are still front and center, though they are coming with an unexpected twist. Fruity notes remain in the spotlight and the noble iris, a classic ingredient, is making a major comeback.

Too often we hear people say a fragrance “doesn’t smell like it used to”. Well, indeed with IFRA and other regulatory groups limiting and banning ingredients, the task of maintaining consistency in a formula is a key challenge for perfumers. And when the result is far from the original, do you discontinue or launch a new version? The impact on creation is staggering.

As fragrance remains the fastest growing beauty category in the US, former fragheads have decided to open up their own boutiques – and the results are staggering: 500 customers on opening day, fully booked consultations, etc. In this article several owners share their stories and comment on how they curate for their clientele.

At Pitti Fragranze, buyers converge, collaborations are born and networking is at an all time high. It’s also a place to discover trends in the world of fragrance. In this article, the writer meets brands from Greece, the Netherlands, Sweden, and South Korea – showing that niche fragrance is appreciated the world over.

After discovering a bottle of Sortilège at a Paris flea market, entrepreneur Nicolas Chabot embarked on a journey to revive a once great brand, the house of Le Galion. In this interview he shares the story of how he has remained faithful to the brand’s DNA while evolving to meet the expectations of a 21st century consumer.