2025 . 07 . 14
Trends: Fruity notes are sweeping through perfume launches
The prevalence of fruit notes is a trend that was spotted earlier this year at the 2025 edition of Esxence where mango, guava, passion fruit and even banana made the scene. In this article four perfumers and fragrance industry leaders comment on technical, historic and contemporary aspects of fruit notes in perfumery.
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