In one quick month Esxence, the international artistic fragrance event of the year, opens its doors. This year, with 360 brands from around the world and a full roster of workshops and panel discussions, fragrance professionals and aficionados will gather to celebrate the best of olfactory culture.

On the heels of greenwashing, consumers are demanding more transparency from beauty brands including sustainable, even refillable, packaging and clear, straightforward claims.This article provides an overview of eco-friendly packaging innovation and developments that are sure to be showing up in store shelves soon.

Oud, bakhoor, spices….all key ingredients in the fragrances favored in the Middle East, where scent is much more than a way to smell good. International brands have targeted this market but with strong competition from local brands, how to flourish? Read on for expert insight.

It’s the first big deal of the year in artistic fragrance. Ex Nihilo has received a €25 million infusion of capital which should allow the brand to continue to innovate and bring exciting projects to market. Eurazeo, a French private equity firm, has previously invested in beauty with Pat McGrath Labs and haircare brand Gisou.

Fine Fragrance remains a priority for IFF in the year ahead and in this article the division president speaks about the growth, coming from many markets, prices and premiumization, sustainability as well as mainstream and niche brands.

What may be the most buzzed about ingredient in 2024? What major movements may influence fragrance development this year? What trends could interfere with the prestige fragrance sector? This article provides a quick overview of what may lie ahead as the year unfolds.

Move over Marilyn because wearing fragrance to bed has become the latest trend spawning a search frenzy on TikTok. Bedtime fragrance usage is seen as selfcare, as a well being ritual, to calm, soothe and send you off to dreamland. Find out some of the ways fragrance can become a part of your nighttime ritual.

Studies show that Gen Z is a generation of fragrance users, finding it as a means of self-expression, as a way to differentiate themselves from others. This article delves into their mindset while also showing numerous clips from TikTok where Gen Z speaks out about their favorite scents ranging from niche to mainstream.