Is a scent created by AI technology a more personalized product? Dutch company EveryHuman was at VivaTech in Paris presenting their concept to the crowd. In this article, the writer shares her thoughts on the scents created by an algorithm.

Selfridge’s beauty department has undergone a multi-million dollar renovation destined to capture the attention not only of the industry but of the international retail community. Focusing on in-store experiences, customized products, masterclasses and more, the retailer seeks to be the beauty destination for everyone.

In the ongoing search for ways to be eco-conscious and to educate the public in doing so, the Perfume Shop is rolling out new and improved perfume bottle recycling units in a chainwide initiative. Customers who drop off a bottle are also given a discount on their next purchase.

In answer to the public demand for long lasting fragrances, a disruptive brand has launched a primer claiming to intensify and extend fragrance wear up to 24 hours. The author puts the product to the test and shares the results in this article.

TikTok is proving itself to be much more than a site for inspiration and fun videos as it new data shows UK consumers are spending more money there than elsewhere. In this article learn the do’s and don’ts to promote product and make the most of this selling opportunity.

The World Perfumery Congress highlights innovation in many areas of the fragrance industry including ingredients. A joint venture of seven producers from around the world will put the focus on ethical and sustainable sourcing of natural ingredients.

The price of fragrance is soaring, and it’s crucial to understand the factors driving the increase. Several top brands weigh in on the cost of high quality ingredients, artisan craftsmanship and limited batch production, all of which are just some of the elements that contribute to determining price strategy.

The tenth edition of the Art & Olfaction awards took place June 8th in Lisbon. In this article, discover who took home the Golden Pear award. Essencional salutes all the contestants and the winners!

As the US revises safety standards for cosmetics, the procedures to follow to be compliant are a bit tricky to navigate. In this article, brands can find helpful information to ensure they avoid making mistakes that could have legal ramifications.

The Italian luxury fashion house is having a banner year and now it brings its fragrance collection to China just ahead of the 618 festival. As an upstart positioned against leading brands, how will it perform? Will the consumer be intrigued by the quality and singularity?