The conscious consumer is more demanding than ever as brands are obliged to react and revise their practices. The days of greenwashing are over and now brands are going beyond being and doing good to also instructing the consumer to do their part. But a question remains, can sustainability and luxury coexist?

Trendwatcher group Spate has identified three trends that are prevalent in the Beauty and personal care sector. In this article discover the trends and the suggested approach brands can react to maximize opportunities.

There’s an information overload when it comes to fragrance and it’s not helping the industry, according to Frederic Malle. In this interview he also shares his opinion on the evolution of niche perfume and talks about his appreciation for the Chinese consumer.

In this interview, MANE’s Global Fine Fragrance President talks about the company’s strategy while sharing his view on being a family-owned business, the cost of ingredients and he gives his opinion on the state of fragrance today.

In the first of a four-part series, senior perfumer Serge Oldenbourg talks about the importance of training the nose on how to smell before he even talks about the education options.

With the beauty market slated to hit $47 billion in four years, it’s time to focus on this geographic corner of the world where double digit growth across all sectors is expected yer on year from 2023 - 2027. Take into account the demographics, the culture and the way social media is used, then leverage this information to build your strategy.

Are consumers still overwhelmed by the volume of choice when it comes to fragrance? Despite fragrance finders, discovery kits and traditional sampling, there is room for new options which are either low cost or no cost.

Creating a perfume is an art but it’s also a science. Now with the help of AI and the use of neuroscents, perfumers can create fragrances targeted to elicit specific emotional reactions – all based on scientific research and evidence.

Top packaging designers descended on Monaco last week to show their latest creations and innovations. Take a look at some of the highlights which focus on sustainability, refills, and ease of use.