2023 . 12 . 05
Meet Sofia and Fabiola Bardelli of In Astra, two sisters who literally have stars in their eyes. How can that be, you ask? Well, from childhood the sisters became fascinated by the night sky, and they learned about the constellations when their father took them into the garden at night to gaze up at the heavens.
read more
2023 . 12 . 05
Alexandre J is a family-run company of French heritage based in the Middle East. Firmly entrenched in Europe, the Middle East and Latin America, the brand extends its product range to include an upmarket limited edition item in time for holiday gift-giving.
read more
2023 . 12 . 05
Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?
read more
2023 . 12 . 05
With the acquisition of TruEssence from Orlandi, Arcade Beauty becomes to the go-to company when it comes to creating scented pieces used in magazine and direct mail scent strips. This important deal marks a strategic move for both companies.
read more
2023 . 12 . 05
Since the pandemic interest in – and sales of – fragrances has exploded, but what are consumers looking for? This trend report calls out the need for more information -how to layer, how to wear – as well as curiosity about fruity and gourmand notes, and the demand for new formats.
read more
2023 . 11 . 30
Our irresistible attraction to flowers is pure and dark. We are tempted by their candid innocence and sensual romance. Their ambivalence triggers our dependence.
read more
2023 . 11 . 30
2024 marks the tenth anniversary of the prestigious Art & Olfaction Awards which are designed to shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions open on December 1, and will run through December 31, 2023. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2023. Here you will find all the details.
read more
2023 . 11 . 30
Interested in becoming a perfumer? This article provides a quick overview of the best places to go to for professional training and education. See more in our Follow You Nose series by clicking the Education tag.
read more
2023 . 11 . 30
What notes come to mind when you think about the ocean and sea breezes? Firmenich perfumer Nathalie Lorson speaks about her mission to create a universally appealing scent of the sea to accompany the reopening of this Parisian museum.
read more
2023 . 11 . 30
Does a surge in spirtuality usher in a new opportunity for fragrance? This seems to be the case in China were domestic brand Boitown collaborated with Jade Buddha Temple to create a custom fragrance, hot on the heels of the +300% increase in visits to Buddhist temples registerd by Millenials and Gen Z.
read more