Byredo's latest perfume, "Mumbai Noise", tells the memories of Ben Gorham linked to Mumbai and its atmospheres that are interpreted by the Indian photographer "Ashish Shah" who has enlisted a diverse cast of local dancers, architects transformed into models, drag performers and artists and produced a bright portfolio of images intended to reflect modern India.

Firmenich has announced a partnership with Jungle, a French start-up, and the launch of the first ingredient developed together: Muguet Firgood, the first sustainable extract of muguet for premium perfumery.

An extract from the Vogue ranking, drawn up in collaboration with Klarna, on brands significant for digital innovation, ESG, financial and omnichannel performance and the main evidence on 2022 trends relating to rental, nfc and blockchain and presence in the metaverse

According to research by P&S Intelligence, unisex fragrances will be among the main market and growth drivers for Saudi Arabia and the United Arab Emirates: the fragrance market will record a growth rate of 8.3% (Compound annual growth rate - CAGR) between 2020 and 2030, to reach $ 3,810.5 million in 2030, from a base of $ 1,738.5 million in 2020.

The Financial Times dedicates an article to the 800-year tradition of Officina Santa Maria Novella and its most famous fragrances

The collaboration between Barnabé Fillion and Jochen Holz, glass artist, has given birth to a new line of perfumes that celebrates the contamination of the senses

It's not only the UK who is experiencing a surge in fragrance sales but this article pinpoints the phenomenon that is now becoming referred to as the "Fragrance Effect". Have lockdowns spurred the desire for sensorial experiences?