Fine Fragrance remains a priority for IFF in the year ahead and in this article the division president speaks about the growth, coming from many markets, prices and premiumization, sustainability as well as mainstream and niche brands.

What may be the most buzzed about ingredient in 2024? What major movements may influence fragrance development this year? What trends could interfere with the prestige fragrance sector? This article provides a quick overview of what may lie ahead as the year unfolds.

Oud, bakhoor, spices….all key ingredients in the fragrances favored in the Middle East, where scent is much more than a way to smell good. International brands have targeted this market but with strong competition from local brands, how to flourish? Read on for expert insight.

Move over Marilyn because wearing fragrance to bed has become the latest trend spawning a search frenzy on TikTok. Bedtime fragrance usage is seen as selfcare, as a well being ritual, to calm, soothe and send you off to dreamland. Find out some of the ways fragrance can become a part of your nighttime ritual.

If something came along that allowed you to work faster and more efficiently, wouldn’t you be interested? In this article master perfumers speak about artificial intelligence and how it can be used – for the good – in the universe of perfumery.

Studies show that Gen Z is a generation of fragrance users, finding it as a means of self-expression, as a way to differentiate themselves from others. This article delves into their mindset while also showing numerous clips from TikTok where Gen Z speaks out about their favorite scents ranging from niche to mainstream.

China is still regarded as a huge opportunity for the fragrance industry and now, more than ever, domestic brands are cropping up to challenge the Western brands. Leveraging nationalistic pride, these brands favor Chinese cultural elements which strikes a chord with the young consumer.

Could reinforcing our smelling abilities help stave off dementia? Recent clinical studies point in this direction and even indicate that the gradual loss of our sense of smell could be an early indicator of dementia or Alzheimer’s. In this article read about the study findings and learn why we should incorporate smelling exercises into our daily routines.