Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 05 . 23 written by Laurence Arrigo Klove

Ingredients

Fragrance lovers

Perfume

The Absolute Quest for Excellence in the Best Perfumes Substance.

'L'Atelier Français des Matières' redefines perfume creation. The best ingredients composition, the highest percentage formulation, and the most advanced innovation.

read more

2024 . 05 . 23 selected by Editorial Board

Ingredients

Olfactology

The Private Life of Perfume

Escape with the author to India to visit jasmine fields and learn the lore behind the ingredient as well as the floriculture that’s driving the country to play a bigger role in the fragrance industry for raw materials. An interesting behind the scenes visit to a country which captures the senses in so many ways.

read more

Could India’s floriculture challenge Grasse in supplying the fragrance industry?

2024 . 05 . 23 selected by Editorial Board

Retail

Olfactology

Marketing

The Scent Firms Hacking the Retail Experience

We know scent has the power to evoke memories and to stir emotions but now it may also enhance our shopping experience. As retailers look for new ways to drive the public into the store, scent is playing a key role.

read more

Olfactory marketing is now the hot “must-have” for retailers

2024 . 05 . 23 selected by Editorial Board

Marketing

Retail

People

Fragrances are people’s emotions expressed in a bottle – Olaseinde Olusola

With Olaseinde Olusola, you must expect the unexpected. In an unprecedented campaign to drive awareness to artistic fragrance, the retailer is celebrating his birthday by giving away at least one fragrance a day for a year. This initiative sets him on his way to becoming the biggest fragrance retailer not only in Nigeria but in Africa.

read more

The Nigerian retailer is giving away one artistic fragrance a day to build awareness
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 05 . 23 selected by Editorial Board

Noses

People

Fragrance lovers

What it Takes to Become a Perfumer – Christian Provenzano

In this in-depth interview, Christian Provenzano sheds light on the craft of perfumer while talking about where he finds his inspiration and the responsibility he feels towards today’s consumer. Find out why he loves living in Dubai as well as his views on the Middle Eastern perfumery market.

read more

A candid interview with the master perfumer

2024 . 05 . 16 written by Karen Marin

The People of Niche Perfumery

Perfume

Noses

+1

4160 Tuesdays’ Sarah McCartney: Blazing her own trail

Sarah McCartney is a powerhouse, a woman who has worn many hats throughout her career and who has always been up for a challenge. As a continuation of the story of the British Approach to Perfumery*, I sat down with Sarah to talk about her life in fragrance and the magic of scent.

read more

Let us keep you posted about the last articles. Join our newsletter

2024 . 05 . 16 selected by Editorial Board

Perfume

Fragrance lovers

Events

American Legends Reveals the Backstories Behind Some of Your Favorite Scents

Michael Edwards newest tome, American Legends, takes us behind the scenes of the inception and creation of 40 well-known American fragrances. Thanks to a lifetime labor of love and an archive of priceless interviews, Edwards tells the story of each fragrance through the words of the people, the perfumers, the bottle designers and the retailers who made it all happen. A must have for any perfume lover.

read more

Michael Edwards’ latest book focuses on 40 iconic American fragrances

2024 . 05 . 16 selected by Editorial Board

Beauty

Retail

Marketing

Beauty On The Move: Harrods And The Rise Of Pop-Up Experiences In The Beauty Sector

Harrod’s is shaking off traditional retail to bring beauty to the people by way of a mobile pop-up. The double-decker pink bus brings beauty experiences directly to consumers and it’s resonating big-time with young consumers. The experiential roadshow, which crosses fragrance, beauty and skincare categories, is hitting key UK cities, imparting knowledge and entertainment in its wake.

read more

The famous British retailer finds an innovative way to connect with young consumers
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 05 . 16 selected by Editorial Board

Trends

Perfume

Olfactology

Fragrance’s Moody Moment

Since well-being has become the hot topic of the decade, it’s no surprise that the link between scent and mood is driving a boom in fragrance sales. Gen Z is the big spender, creating fragrance wardrobes to complement the moods they experience. Analysts see no end to the growth, the challenge is for brands to engage with these young consumers creating emotional connections for long-term Loyalty.

read more

Gen Z finds fragrance to be the perfect mood booster

2024 . 05 . 16 selected by Editorial Board

Trends

Perfume

Fragrance lovers

Unlocking Fragrance Consumer Trends in Western Europe

According to a survey by Euromonitor results indicate the strong performance of premium fragrance sales will continue into the future. In this overview, see statistics on regional usage around the world plus a deeper dive into consumer habits and expectations in Western Europe.

read more

Here’s an overview of the results from Euromonitor’s survey on Beauty, focused on Fragrance