2026 . 05 . 04
The Japanese approach to perfumery may be characterized by gentle restraint, a straightforward use of ingredients and a subtle projection. At J-Scent, authorship is a team effort where trend-driven development has no place, and where fragrance is designed for proximity.
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2026 . 05 . 04
It stands to reason that if you want to enter a competitive market, you have to bring something to the table that is new and different. Brand founders should ask themselves, what is my USP? And how can I tell my story while being relevant and meaningful to the consumer? An interesting article full of common sense.
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2026 . 04 . 29
Every year, the Chinese presence at Esxence is growing. New fragrance brands are glowing with passion and innovation. Don't be mistaken by their apparent moderation.
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2026 . 04 . 27
From sensory overload to scent discovery - Paris Perfume Week delivered it all.
With 180 brands, immersive installations, and packed “Smell Talks,” this year’s event at the Palais Brongniart proved just how fast the niche fragrance world is evolving. From standout creations like Param Sara’s duality-driven scents to emerging voices from China Village and beyond, creativity was everywhere - if you could navigate the crowds. However, here’s the big takeaway: Paris Perfume Week is now a must-attend for anyone serious about fragrance.
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2026 . 04 . 27
Fragrance sales are growing in India where the reference is no longer “nice to have” but more of a grooming essential. Mega-chain Nykaa has opened a fragrance only concept now, testing the waters in a country of 1,6billion people where roughly 6% are users.
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2026 . 04 . 27
The perfumer is celebrated as the artist behind the fragrance itself, but don’t forget the chemist who innovates through the creation of aroma molecules. While copyright laws don’t exist for perfumes, molecules are often patented and trademarked. An interesting look behind the scenes.
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2026 . 04 . 27
Since the time of the Ancient Egyptians, myrrh has been sourced from Ethiopia using traditional harvesting methods which helps to produce the best quality resin. Long a staple in the perfumer’s palette, it is also used in natural remedies. Climate changes and economic factors are now endangering the population of trees.
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2026 . 04 . 27
As the gourmand trend continues, honey takes center stage. The sweet note provides comfort and character without being heavy or overly sweet as the scents lean more towards nectar rather than sweet dessert. Take a look at some of the brands hopping on this trend.
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2026 . 04 . 20
Christophe Laudamiel is one of those multi-hyphenated individuals that never stops. Master perfumer, author, performer, chemist and fragrance visionary, I think he can now add the title of “whistleblower” to the list. Several years ago Laudamiel published his Fragrance Manifesto, a comprehensive declaration which, while making a tongue in cheek nod at France’s Declaration of the Rights of Man, proclaims Liberté, Egalité et Fragrancité (Liberty, Equality and Fragranceness) for all.
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2026 . 04 . 20
The new Eldorado for niche fragrance may now be in Southeast Asia. With a growing appetite for grooming and luxury products, consumers are turning to niche perfumes which have experienced 120% growth in 2025. While they favor discovery in store then buy best price online, their preference for local brands is having a global effect on diversification of the global industry.
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