The term “haute parfumerie” is more and more prevalent, yet there is no official definition of what it means. Category growth is coming from this ultra-luxury segment that counts roughly 800 brands worldwide. This article investigates the story behind high perfumery, sharing success stories that may inspire others.

Western brands find success in China when they engage with the consumer through immersion, participation and social storytelling, in other words, a wow-factor pop-up. This winning strategy flies in the face of China’s digital dominance because fragrance thrives in real life experiences where emotions are stirred.

Another global trade show is about to take place and once again, fragrance is in the spotlight. The exhibition will include a dedicated space for 75 niche perfume houses, a special focus on natural raw materials plus a roster of workshops and panel discussions set to include Roja Dove as a keynote speaker.

It’s been a point of debate for months if not years. Niche used to refer to small artistic, independent brands focused solely on fragrance. Now the meaning has stretched so far and there are so many niches of niche, which begs the question, is it time to retire this term?

The indie perfume market has always been the source of inspiration, innovation, creativity and disruption. According to analysts at Research Intelo this sector is expected to nearly triple its sales in 7 years. This article uncovers some of the key drivers contributing to this phenomenal growth trajectory.

When Johann Maria Farina created Eau de Cologne in the 18th century it was a vast departure from the fragrance trend of the times. Now, over 300 years later, the house of Farina is still thriving and has recently passed into the capable hands of Louise Farina, the ninth generation. In this article, the new guardian of the house talks about her vision for the future.

As TFWA in Cannes wrapped up at the beginning of October now is the time to assess the key takeways. According to this author, gourmands are still front and center, though they are coming with an unexpected twist. Fruity notes remain in the spotlight and the noble iris, a classic ingredient, is making a major comeback.