2025 . 12 . 01
Among American perfume users, scent and price outweigh brand in fragrance choices
Curious about how the American consumer interacts with fragrance? This report provides the results of a recent survey on how US shoppers use and buy fragrance. Specifics on pricing, size, point of purchase and frequency of usage are just some of the topics covered. An interesting read for any brands curious about this consumer.
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