2026 . 05 . 11
The Chinese fragrance market boasts double digit increases with two platforms seeing similar sales volume. However, unit sales vary drastically: Tmall sells more higher priced international, niche brands where volume comes from lower priced SKUs but revenue comes from more expensive references. Douyin champions domestic brands at low price points.
read more
2026 . 05 . 11
The spotlight is on Nigeria where an affluent clientele has a thirst for luxury goods like fragrance, and an appreciation for artisan perfumes. As niche brands such as Maison Crivelli and Clive Christian enter the market in selective distribution prioritizing shops who align with their brand identities, the domestic client will be able to buy at home, rather than when travelling.
read more
2026 . 05 . 04
Perfume wasn’t just something Edmond Roudnitska made - it was something he thought, shaped, and defended as true art. From iconic creations like Femme and Eau Sauvage to building Domaine Sainte Blanche as a sanctuary for creation, he redefined the perfumer as an author, not just a “nose”. His legacy isn’t just in legendary scents, but in a radical belief: that a perfume, like a painting or a poem, must have form, meaning, and soul.
read more
2026 . 05 . 04
We recently brought you an article about myrrh so let’s follow it up with frankincense, another ingredient dating back to Biblical times. This precious gum was long traded at the same price as gold. Learn about the historic harvesting techniques that don’t endanger the trees, many of which are over one thousand years old.
read more
2026 . 05 . 04
The US branch of the Fragrance Foundation honored Michael Edwards, founder of Fragrances of The World, at their annual awards luncheon. Here he talks about his 40+ year career where he and his team have classified and matched over 60,000 fragrances. NOTE: Michael will be interviewed at Esxence on Thursday, June 4th. Mark your calendar now!
read more
2026 . 05 . 04
The Japanese approach to perfumery may be characterized by gentle restraint, a straightforward use of ingredients and a subtle projection. At J-Scent, authorship is a team effort where trend-driven development has no place, and where fragrance is designed for proximity.
read more
2026 . 05 . 04
It stands to reason that if you want to enter a competitive market, you have to bring something to the table that is new and different. Brand founders should ask themselves, what is my USP? And how can I tell my story while being relevant and meaningful to the consumer? An interesting article full of common sense.
read more
2026 . 04 . 29
Every year, the Chinese presence at Esxence is growing. New fragrance brands are glowing with passion and innovation. Don't be mistaken by their apparent moderation.
read more
2026 . 04 . 27
From sensory overload to scent discovery - Paris Perfume Week delivered it all.
With 180 brands, immersive installations, and packed “Smell Talks,” this year’s event at the Palais Brongniart proved just how fast the niche fragrance world is evolving. From standout creations like Param Sara’s duality-driven scents to emerging voices from China Village and beyond, creativity was everywhere - if you could navigate the crowds. However, here’s the big takeaway: Paris Perfume Week is now a must-attend for anyone serious about fragrance.
read more
2026 . 04 . 27
Fragrance sales are growing in India where the reference is no longer “nice to have” but more of a grooming essential. Mega-chain Nykaa has opened a fragrance only concept now, testing the waters in a country of 1,6billion people where roughly 6% are users.
read more