France and China are finding synergies in the cosmetics and fragrance sectors which will mutually benefit both countries. With a modest 5% of the Chinese population as active fragrance users, there’s untapped growth potential for domestic and international brands while the exchange of fragrance technology and French savoir faire are key to future development.

ISIPCA alum Clement Gavarry talks about what it takes to be a perfumer while reflecting on how the profession has changed during his career. From new technology to the restrictions on the perfumer’s palette, he explains how he juggles change.

Consumer interest in fragrance continues as people are turning to alternative forms including lighter mists and sprays – which also carry a lower price point. What innovation in these formats can brands bring to market? And don’t leave out ambient fragrance, where neuroscience is helping set the mood in our homes.

There’s a new player in the premium fragrance category but it’s a name that goes back to the last century. Coty is getting into the game with a range of fourteen scents created by CEO Sue Nabi and collaborator Nicholas Vu who took inspiration from their Middle Eastern and Asian heritage.

Following in China’s footsteps, India now sees domestic fragrance brands vying for a piece of the niche market. Rich in locally grown raw materials and deft in traditional perfume-making techniques, local brands boast a rich and legitimate heritage that positions them as domestic and international players in the perfume sector.

As Asia’s Gen Z becomes more sophisticated and more tuned in to the well-being properties in fragrance, the sector shows signs of being on the cusp of exceptional growth. However, brands must connect with this consumer and recognize their individual needs.

Oman’s luxury fragrance brand Amouage has just reported annual sales that see double digit growth in around the world. The brand had doubled its sales since the pandemic, reaching a number upwards of $210 million.

What direction will consumers take when buying their fragrances this Spring? Kayali’s Mona Kattan sees beyond gourmand options with oud, “dirty florals”, lactonic solars and even banana notes coming into their own. She also calls out the use of related products to create a true signature scent through layering.