Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 07 . 11 selected by Editorial Board

Retail

Marketing

Saks owner to buy luxury retailer Neiman Marcus in $2.65 billion deal

Yet again another chip falls in the multibrand store arena. With Saks acquiring Neiman Marcus, it’s one less retailer in the US market, meaning more buying power for the newly formed Saks Global. Will they be able to elevate the department store experience to what luxury consumers expect? Will it make it even more difficult for niche brands to get shelf space?

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A further consolidation of retailers in the United States

2024 . 07 . 11 selected by Editorial Board

Marketing

Perfume

Singapore-based Scent Journer’s localised fragrance opens door to China expansion

So many niche fragrance brands look to China as the Eldorado or land of opportunity. Navigating the rules and regulations along with making a connection with the people and the culture are key elements to a successful strategy. In this article Singapore-based brand Scent Journer talks about their journey providing key learnings for other brands.

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One brand’s tale of breaking into the Chinese market

2024 . 07 . 11 selected by Editorial Board

Events

Marketing

Retail

MAKING SENSE OF FRAGRANCE’S FUTURE

Recently BeautyMatter brought together a group of industry experts to discuss the state of fragrance. A key topic was the importance of niche fragrance which has forever changed the way the industry and the public interact with fragrance. Read what they had to say in terms of distribution, scaling up and where the opportunities lie today.

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Movers and shakers at BeautyMatters recent event weigh in on the future for fragrance

2024 . 07 . 04 selected by Editorial Board

Perfume

R&D

Fragrance lovers

A Robot Designed Perfume for Me. Now I Smell Weird

Is a scent created by AI technology a more personalized product? Dutch company EveryHuman was at VivaTech in Paris presenting their concept to the crowd. In this article, the writer shares her thoughts on the scents created by an algorithm.

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A review of scents created by AI technology during VivaTech Paris
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 07 . 04 selected by Editorial Board

Retail

Beauty

Marketing

How Selfridges’ In-Store Experience Levels Up Beauty Shopping

Selfridge’s beauty department has undergone a multi-million dollar renovation destined to capture the attention not only of the industry but of the international retail community. Focusing on in-store experiences, customized products, masterclasses and more, the retailer seeks to be the beauty destination for everyone.

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With a newly renovated department, will the store become the beauty destination for all?

2024 . 07 . 04 selected by Editorial Board

Olfactology

Fragrance lovers

Fragrance museums

An exhibition on the perfumes of Leonardo Da Vinci at Clos Lucé

Who knew that Leonardo Da Vinci also dabbled in fragrance and olfactology? Influenced by his mother’s culture, the genius painter-inventor was fascinated by the science of smell. In this exhibit visitors will learn about the artist’s interest in nature, plants and flowers and how he experimented in olfactory production.

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Leonardo Da Vinci, perfumer?
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2024 . 07 . 04 selected by Editorial Board

Education

Perfume

Noses

How does one become a Perfumer?

What Is The Path To Becoming A Perfumer? How Can One Pursue This Field? An acclaimed nose and a self-taught perfumer discuss the road they took to follow their nose while providing excellent advice for anyone wishing to pursue this career path.

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A behind the scenes look at pursuing this career

2024 . 06 . 27 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Packaging

Pierre Dinand: A Living Perfume Legend

Here’s a story to inspire anyone who has struggled as a student. Legendary fragrance bottle designer Pierre Dinand was once told by his teachers that he’d never do anything in design. 1000 or so perfume flacons later, many of which are iconic, Pierre is still at the drawing board. Essencional sits down with the master as he talks about creation and working with some of his famous clients.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 06 . 27 selected by Editorial Board

Sustainability

Perfume

Retail

The Perfume Shop launches new recycling units

In the ongoing search for ways to be eco-conscious and to educate the public in doing so, the Perfume Shop is rolling out new and improved perfume bottle recycling units in a chainwide initiative. Customers who drop off a bottle are also given a discount on their next purchase.

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The UK retailer makes it easy for customers to recycle empty bottles

2024 . 06 . 27 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

We Tried Perfume Primer to See If It Makes Perfume Last Longer

In answer to the public demand for long lasting fragrances, a disruptive brand has launched a primer claiming to intensify and extend fragrance wear up to 24 hours. The author puts the product to the test and shares the results in this article.

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Is Perfume Primer the answer to extend the sillage?