Despite being criticized and derided, fragrance flankers represent big business – but at what cost? According to one expert it’s a sure way of killing your brand. Largely present in the designer or mass segment, they are rarely seen in niche brands although that’s beginning to change. Is this a step in the right direction or does it dilute the original scent?

New scientific research is now available to corroborate the link between pheromones and attraction, meaning we can look forward to fragrances that make us smell good while boosting our personal allure. Clearly the marketing behind these products will have to be crustal clear to avoid the potential of false claims.

Is the US about to cause a trade war with the rest of the world? How might it affect the beauty industry? Fragrance sales have been growing at double digit increases in recent years so it’s definitely a category that may be impacted. Will companies absorb the added cost or will they pass them on to the consumer?

The term “beast mode” originally referred to long-wearing, super projecting fragrances worn primarily by men. Now however, the usage of the term extends to elixirs and scents with a long-lasting sillage. We can thank TikTok and social media for the creation and rise in this trend. An interesting look at how it started.

In our ongoing appreciation for the Middle East’s rapport with fragrance, we gladly share this article that summarizes the history behind the fragrance culture of times gone by and today. There’s also a review of the most appreciated ingredients and a flash focus on local brands who are making names for themselves.

If you ever had any doubt about the influence niche fragrance has on the market, read on. In this article, learn the formula for applying the niche fragrance model to big designer names. With Creative Directors taking a more active role, how to weather the constant stream of turnover? Who really translates the brand DNA in an olfactory way?

Fragrance can make us smell good and neuroscience is now proving it can do good – or at least it can have a positive impact on our mental health. With this proof, mood-boosting effects, such as stress and anxiety reduction, may now be included as product benefits. Sounds like we’re on the scent of something big!

There’s more to Barcelona than the Sagrada Familia and Las Ramblas! It’s almost time for the Barcelona Perfumery Congress which gathers the international professional fragrance community. Conferences will cover diverse subjects including sustainability, AI-driven fragrance development, digital transformation and regulatory updates.