How does fragrance evolve? Is it through technological breakthroughs and developments? Is it through trends? Or is it a “gradual reshaping of olfactory ideas” where elements that gave structure to scent – perhaps the architecture - and the people who shaped the landscape – the architects, have played a role in today’s scent culture.

Fragrance is still booming as a beauty category, but are there actually warning signs behind the rosy picture? From the glut of launches to the dubious content creators, from the proliferation of trade fairs to the accessibility to decants, this article unpacks the multiple issues facing the industry today.

Perfumer Lyn Harris’ brand, Perfumer H, is set to expand, thanks to a $4,5 million investment. The artisanal fragrance brand known for its scents, home and body line, seeks to increase the global footprint and grow its team while continuing to offer an unusual scent portfolio that sets it apart in a competitive market.

Whether it’s a niche brand tapping into skill sets needed or a non-industry player wanting to break into the market, there’s a growing need in the fragrance industry to outsource services. Several French companies have broadened their scopes to become industrial partners who offer a full range of solutions.

When Estee Lauder bought Jo Malone’s fragrance company in 1999, they also bought the right to use her name in certain contexts including the marketing of fragrance. Malone, now collaborating with Zara on a new fragrance, appears to have misused her name on product taglines and communication.

What if you could borrow fragrance in the same way you borrow books from a library? Multisensory artist Donna Lipowitz has opened what must be the first of its kind in Seattle. It’s a new way for people to connect with their sense of smell and work on their olfactory skills. Perhaps it’s the start of a new trend in fragrance?

Not only is MANE the fifth largest perfume and aroma manufacturer, it’s also family run and independent. In this article, CEO Samantha Mane talks about the key factors behind her company’s success. Innovation, sustainability and focus on global market trends top her list.