An international crowd descended on the Dubai World Trade Center to attend one of the biggest industry events of the year. With 17 halls to cover, the sheer size of the show is impressive and it’s becoming a “must go” for brands looking to grow in this region. Fragrance is always a key player as more brands look to develop products tailored to the taste of the region.

Niche perfumery was at the forefront of the “gender-neutral” movement in fragrance, but has it really caught on with the public, or even with the industry? While brands still launch gender-specific packaging and retailers still have mens and womens fragrance counters, what is the state of gender in fragrance today?

It’s time for Africa! The continent is slated to represent nearly 13% of the global fragrance market in 2024 with annual growth predicted for at least the next five years. With a strong scent culture in place, this region is finally getting the recognition it deserves, and is a huge opportunity for the industry in spite of unique challenges.

The latest term to surface on TikTok is “perfume elitism” – that attitude that certain brands, scent profiles or fragrances are better than others. Are these “scent snobs” connoisseurs of fine fragrance or are the merely influenced by price point? Does our choice of scent say something about our finances as well as our taste? An interesting article and trend to be aware of.

An entrepreneurial trio is behind the British brand Vallense who deftly blends art and science to create artisanal fragrances. For founding partner William Borrell scent is more than something we wear….it has energy and a vibration that syncs with our own senses. Find out more about the brand in this article.

Genius or gimmick? Chess-inspired niche perfumery brand Mind Games launches their new collection, Perfumer Extraordinaire, by including vials of ingredients along with the finished fragrance. Play perfumer, layer over the scent or enjoy them on their own, it’s a fun way of connecting to the scents in a very personal way.

It all starts with family history that dates back to the French Revolution! Clean lifestyle brand Maison Louis Marie is all about slow, controlled growth. Cautious and methodical, co-founder Matthew Berkson spells out the winning strategies that have made the brand a new cult favorite.

Global sales of niche perfumery are slated to generate over $7billion in the next few years – what’s driving the growth? Trendwatcher Nelly Rodi calls out a few shifts in consumer behavior that are behind the boom.