Harrods is one of the premier retailers in the world and getting a foot in the door is a dream for so many brands. In this interview Ms Collins speaks about the biggest opportunities and challenges in the beauty sector today, Harrods’ buying and selling strategies for beauty, and how it positions both Harrods and brands for success.

A new report from NielsenIQ confirms data previously shared by Circana which indicates fragrance is continuing to grow both in units and dollars in the US. Key drivers include TikTok, smaller sizes, tenacious scents and the young customer. Read on for more insight.

Niche perfumery brands are known for their creativity and “out-of-the-box” thinking. BIBBI Parfums translates meditation sessions into fragrance with the help of perfumer Jérôme Epinette. In 2025 the brand looks forward to extending their collection with new fragrances while they look to expand their distribution.

Once again TikTok users are setting trends in how we use products. The latest one to involve fragrance, “perfume marinating”, will use up a 100ml bottle at an alarming speed. Read on to find out how it works and why it’s limited.

Our sense of smell is still underrated despite the wake-up call caused by the pandemic, but new technology is looking to shake up our nose through digitization of scent. Imagine sending scent messages around the world and bringing them to life via a 3D printer. The possibilities for scent and scent memory become endess!

After years of being the underdog, fragrance is now the hero category in the beauty business. Following double digit growth in 2024, the next twelve months look equally positive. In this article explore some of the key trends contributing to the category’s success.

Those cute and collectible small sizes originally consider “purse-friendly” are now becoming a go-to reference. From travel sprays to roll-ons, the category is growing in terms of options while the consumer appreciates the more affordable price point.

With deep neural networks (DNNs) digitizing fragrance just got easier. A recent study in Japan was driven by the growing need for more efficient and innovative methods of fragrance creation. With this technology it could eventually be possible to create personalized fragrances tailored to individual preferences.