You read about her here first! On the eve of seeing her brand hit the ten year mark, Maya Njie talks about her career path and the challenges she has faced, and overcome, in being in the indie perfumery world. With fragrances that bring memory to life through scent, she comments on key learnings and what it takes to be successful.

Fragrance was high on the radar at Beautyworld Middle East, one of the most important annual international shows which attracts retailers, fragrance creators, influencers and distributors from around the globe. Niche perfumery was a main draw in the Quintessence section where 56 brands were present. Read the details in this wrap-up article.

Fragrance performance has been strong ever since the pandemic, but will it continue? How may fragrance figure into M&A’s next year? In this article a group of investors and investment bankers share their predictions, and for the most part, the future looks bright!

Our under-rated sense of smell is finally getting the attention it deserves! But how do you fine tune the ability to really use our nose? In this article, top perfumers provide tips on how to do smell training, how to make associations and use our individual olfactive memory as a library to identify scents thus increasing our olfactory awareness.

In a candid interview, fragrance expert and industry icon Michael Edwards talks about a lifetime in the world of perfume. From his acclaimed classification system to his in-store tools and the database of 50k fragrances, his work is the undisputed impartial resource for the industry. In this article he talks about his latest book, American Legends, and he comments on everything from banned ingredients to dupes to the rise of niche perfume.

There’s a growing interest in niche perfumery in Ghana and Yusif Jnr Meizongo is leading the way. With a background in olfactory training and a passion for scent, he’s launched Maison Yusif, where inspiration comes from Ghana’s rich cultural heritage and biodiversity.

Niche perfumery was at the forefront of the “gender-neutral” movement in fragrance, but has it really caught on with the public, or even with the industry? While brands still launch gender-specific packaging and retailers still have mens and womens fragrance counters, what is the state of gender in fragrance today?

Luxury hotels are working with top perfumers to create signature ambient scents that guests can purchase. It’s a way to extend the memory of your stay and bring the experience home with you.