Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 08 . 18 selected by Editorial Board

Fragrance lovers

Regulatory

Ingredients

+1

The Hidden Complications Of ‘Cruelty-Free’ Beauty

More and more consumers decide to spend their money on products from companies that take seriously their impact on the environment, on the plant, animal and human world. For this reason, in the world of beauty there has been, in recent years, a trend that shows no sign of diminishing: that of cruelty-free products. This article explains what is meant by this term, the potential or existing alternatives and what terminological problems lie behind it.

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An interesting informative article on the life cycle of cruelty-free and eco-beauty products and their global economic, environmental and legal impact.

2020 . 08 . 18 selected by Editorial Board

Noses

Ingredients

Trends

+2

On center stage, the floral bouquet is making its come back

An interesting interview with Émilie Coppermann, a perfumer at Symrise with a passion for flowers who explains how, following the high demand for raw materials produced respecting the planet, lighter fragrances and floral bouquets have returned to the fore.

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A stimulating article that highlights the way perfumers work. A clear vision on future trends, driven by sustainability commitment, in fragrance composition.

2020 . 08 . 18 selected by Editorial Board

Marketing

Trends

Retail

Are online reviews the way to unlock product discovery digitally?

With Covid-19, as we know, many things have changed… The same has happened to the purchasing habits of consumers. This has meant that, in addition to the huge increase in online sales compared to in-store ones, the approach of consumers to what they decide to buy has also changed. In this sense, online reviews have had a boom, so much so that many businesses have decided to include them in their e-commerce, social networks and email marketing. In fact, before buying a product, people want to know the opinions of those who have already purchased and tried that particular product on their skin. There is only one problem: too often the reviews are still fake, made as a result of sponsorships or contracts and therefore not sincere and truthful ....

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An article on the trend of online reviews.

2020 . 08 . 14 written by Karen Marin

Noses

People

Perfume

+4

CONSCIOUS FRAGRANCES: Behind the scenes at an eco-friendly fragrance brand

There is a worldwide movement towards being Conscious Consumers as spending shifts towards responsible, eco-friendly and sustainable brands and away from materialistic acquisition. In the fragrance world, this comes with an increased interest in ethically sourced ingredients, natural fragrances and organically certified products from brands who are eco-conscious and respectful of the planet. Camille Le Feuvre, founder of pH fragrances, was ahead of this trend, having launched her brand in 2018. Here, I get a behind the scenes look at the challenges she encountered on the way to launching this ambitious project.

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2020 . 08 . 11 selected by Editorial Board

Trends

People

Beauty

Indie Beauty Brand Founders Share Their Experiences Applying For Small Business Assistance

Some countries, municipalities, organizations and associations have launched small business assistance initiatives to help companies suffering from the economic impacts of COVID-19.
In this article, 15 brand founders and executives explain which of these state or private programs they have applied or are interested in applying to their business.

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How small businesses can recover from the lockdown.

2020 . 08 . 11 selected by Editorial Board

People

Olfactology

R&D

+1

Olfactory reformulation a delicate exercise

Suzy Le Helley, perfumer at Symrise, answers some of the most frequently asked questions about perfume reformulation: why some brands are forced to reformulate their fragrances, if and what relationship there can be between reformulation and technology, if it is better or necessary to be transparent with customers after having reformulated a perfume ...

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An excellent explanation of the concept of the reformulation of perfumes.
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2020 . 08 . 11 selected by Editorial Board

People

Trends

Marketing

+1

Beauty Marketing and Beauty Standards – How to Do It Responsibly.

The world of beauty is still made up of “perfect” standards and stereotypes: very tall, thin, young and beautiful models, with white skin who act as testimonials for the most diverse skincare products or make-up. What about the ethnic minorities, of those who are no longer young and do not feel represented in any way by the advertising of anti-aging products in which the testimonials are young and brilliant models with perfect skin, of those who, men, decide to take care of their their skin and their appearance and cannot buy such products without a hint of embarrassment or shame… ..?

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An article that makes you think.

2020 . 08 . 11 selected by Editorial Board

Ingredients

Perfume

Musk

This in-depth article on musk, reviews the properties of this popular ingredient by telling the characteristics, its use in perfumery, the extraction methods, explaining the musk families and many other interesting information and it concludes with a list of the most famous perfumes that contain high concentrations of this ingredient.

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An interesting article on one of the most discussed perfumery ingredients: musk.

2020 . 08 . 11 selected by Editorial Board

Sustainability

Ingredients

Trends

+1

What Does "Carbon Neutral Beauty" Actually Mean?

A carbon neutral beauty product does not release carbon dioxide (CO2) into the atmosphere. But... is carbon neutral beauty achievable? If offsetting isn't enough, how do you avoid producing carbon dioxide in the first place? A very clear explanation of the meaning of "carbon neutral" and the risks of greenwashing.

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An article on the new frontier of sustainability: carbon neutral beauty products.

2020 . 08 . 07 written by Karen Marin

R&D

Sustainability

Trends

+3

Fragrance and R&D Innovation: What’s new and noteworthy

The world may have been confined for weeks and months, but that hasn’t stopped the fragrance industry from innovating and moving forward. In fact, there are a lot of new concepts and trends hitting the market that touch sectors ranging from product to certification to sampling to technology. Here is a quick roundup of the latest developments.

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