We’re a month into the new year, enough time for trend watchers to predict some unexpected directions fragrance may go in 2026. Gourmands are going beyond the ubiquitous sugary notes as savory notes step in. Tea reveals itself to be one of the most versatile notes in the palette. Mineral notes show their softer side and – surprise, surprise – get ready for olive notes!

What’s the outlook for Mergers & Acquisitions in 2026? In this article an expert weighs in discussing the categories that could be in the spotlight. It’s no surprise that fragrance is a hot commodity now, given the shifts in increased consumer demand as well as the proliferation of launches.

As brands make efforts to be more sustainable and to reduce waste, suppliers are providing more innovative refill and reuse options for skincare, beauty and fragrance. How to do it while maintaining a luxury look and feel? This article provides insights on the challenges and the new solutions that will become part of packaging strategies going forward.

Two of the biggest buzz words around fragrance in recent years have been projection and longevity, and “beast mode” fragrances have both in spades. Why has this trend occurred? Is it in reaction to our need to express ourselves, to promote ourselves, to publish our lives to the world? A very interesting opinion piece.

The US Beauty and Fragrance brand Malin & Goetz is streamlining its operations in the UK. With seven free-standing locations in addition to counters in key retailers including Liberty, John Lewis and Space NK, perhaps it was overextended. Sadly the stores have closed and the staff have been let go. The online shop is temporarily closed in the UK but set to reopen soon.

Here’s the first deal of the year! Ex-Nihilo gets a new investor as global investment group Eurazeo closes its brand portfolio. LVMH-backed L Catterton has stepped in to take it’s place, aligning with the brands’ objectives to expand into the US and other core markets, while strengthening digital presence and reinforcing the brand’s luxury positioning.

Mark your calendar for the latest niche fragrance tradeshow! London is the host city for the International Maisons of Fine Fragrance to be held at the Frieze Gallery from February 18 – 20. Industry veteran Valerie Kaminov is behind the event, set to bring together global niche perfume brands with key retail buyers, distributors and international partners to foster strategic collaborations.