Germany may not be the first country you think of when it comes to fragrance, and here’s the story of the rediscovery and renewal of a legacy brand. In this article, Creative Director Lutz Herrmann recounts the story of how he discovered the brand, brought it back to life and made it relevant for today’s fragrance lover.

Beautyworld Middle East ended a successful event at the end of October drawing 2500 international and local exhibitors. Observers noted the rise in popularity of several Arabian fragrance brands which are exerting a powerful influence on consumer preferences around the globe.

Spanish company Puig has a vast roster of fragrance and beauty brands in its portfolio, from mass to artistic. In this article, CEO Marc Puig talks about working with family, keeping brands authentic and about taking risks.

Can one man’s sillage be another man’s headache? Here’s a viewpoint about the need for fragrance etiquette: being sensitive to those around you, especially in shared spaces, so that your perfume indulgence doesn’t disrupt the person nearby. Isn’t it a question of common sense and common courtesy?

Ever think your fragrance doesn’t smell the same anymore? When regulatory boards deem an ingredient unsafe for the general public, perfumers go into reformulation mode. This article takes a good look at the rationale behind banning certain ingredients and how perfumers cope with the change to their scent palette.

They say good things come in small packages – and maybe it’s time Fragrance brands took that message to heart. Gone are the days of upselling as today’s consumers like to test and build a scent wardrobe. Cuteness factor aside, small introductory sizes make brands more accessible to more consumers paving the way to growth and increased awareness.