Time was when the flacon holding the perfume was as much a piece of art as the juice inside, but today most brands go for sober and understated sameness which has little differentiation on the shelf. Here’s a look at a few limited edition exceptional flacons that would render any collector ecstatic with joy.

The Influencer culture as it exists today is a fairly recent phenomenon, although media and journalism has filled that role over the years. Is the backlash against Influencers – as paid mouthpieces - justified or is the onus really on the consumer to use their own judgement? A thought-provoking opinion piece.

Mohammed Abu Hajar is an extraordinary fragrance lover. His passion has led him to amass a collection of over 6000 bottles housed in a private museum in his home. Mohammed has been a friend of Essencional for several years, providing insight on Arabian culture and trends. In this article he shares personal stories of his life with fragrance.

Fragrance has always been at the heart of the rich culture of the Middle East, with roots dating back centuries. Today the region has a major influence on the tastes and trends in fragrance which extend across the world, and that’s why it’s viewed as a hotspot for innovation. An interesting look at how the relationship with fragrance is affecting the future in this part of the world.

Before 2025 draws to a close, the big groups are flexing their financial muscles. This latest deal sees LVMH’s private equity fund take a minority stake in indie fragrance brand BDK. The infusion of capital will allow the brand to expand internationally and in retail, grow its Paris team and develop new products. (photo BDK Parfums)

Global Luxury Key opinion Leader Daniel Langer shares insight from his recent workshops where he asked CEO’s to name an emotion their brand creates in the mind of the client. In other words, what’s the emotional strategy? When everyone talks about quality and craftsmanship, how do you make your consumer feel? A great test for any brand.

The name Serge Lutens is both legendary and mythic, it’s the name of a man who has built an insiders’ fragrance brand, but who also had a career in fashion and beauty. Meet the man behind the brand as he speaks of his early career as well as his latest fragrance launch. (Photo: Serge Lutens)

AI-powered technology is behind the new diagnostic tool aimed to bring the in-store consultation experience to the comfort of your home. The tool will roll out on the US and the UK Jo Malone London websites, allowing users to describe in their own words the kind of scents they want which the scent advisor will translate into recommendations.