Before 2025 draws to a close, the big groups are flexing their financial muscles. This latest deal sees LVMH’s private equity fund take a minority stake in indie fragrance brand BDK. The infusion of capital will allow the brand to expand internationally and in retail, grow its Paris team and develop new products. (photo BDK Parfums)

Global Luxury Key opinion Leader Daniel Langer shares insight from his recent workshops where he asked CEO’s to name an emotion their brand creates in the mind of the client. In other words, what’s the emotional strategy? When everyone talks about quality and craftsmanship, how do you make your consumer feel? A great test for any brand.

The name Serge Lutens is both legendary and mythic, it’s the name of a man who has built an insiders’ fragrance brand, but who also had a career in fashion and beauty. Meet the man behind the brand as he speaks of his early career as well as his latest fragrance launch. (Photo: Serge Lutens)

AI-powered technology is behind the new diagnostic tool aimed to bring the in-store consultation experience to the comfort of your home. The tool will roll out on the US and the UK Jo Malone London websites, allowing users to describe in their own words the kind of scents they want which the scent advisor will translate into recommendations.

Independent retailer LuckyScent, the go-to source in the United States for shoppers in search of niche and artisan fragrances, has signed a deal with Monogram Capital which paves the way for a larger footprint in the USA. The infusion of capital will fund up to twelve stores while providing the means for a reinforced infrastucture.

Niche perfumery is experiencing rapid growth in the UK where consumers are embracing scent as a means of self-expression. Eris Parfums, with its subversive storytelling, luxury ingredients and avant garde stance, indie brand is expanding into the market with retail partners who ardently support the brand.

Did you know Brazil is one of the leading fragrance markets in the world, ranking #3 in value and #2 in volume? Traditionally strong in the mass-market sector, now the country is showing a greater interest in niche brands, many of which are domestically developed and have aspirations to penetrate the international market.

Curious about how the American consumer interacts with fragrance? This report provides the results of a recent survey on how US shoppers use and buy fragrance. Specifics on pricing, size, point of purchase and frequency of usage are just some of the topics covered. An interesting read for any brands curious about this consumer.