Last month the Italian Trade Agency (ITA) teamed up with Esxence to host a special event in New York City. Buyers, distributors and the press were invited to discover 20 innovative, artistic Italian fragrance brands at this special evening which also included a panel discussion and a scented performance by dancers from the Joffrey ballet.

We’ve seen before that New York is just one of the global capitals now blessed with a wide variety of perfume shops. In this article the author makes her way through some of the top and trendy boutiques. She even mentions some of the scents she splurged on.

2026 has seen the arrival of many new fragrance concept shops in the UK and the results are encouraging. Niche fragrance is tracking at a 16% penetration, indicating that consumers are intrigued and interested in more than mainstream offers. The Perfume shop’s Managing Director provides more insight in this article.

Creating a fragrance is rarely a solitary project. The creative director may be the visionary and the perfumer brings the technical prowess to craft the formula, but there is also the lab where oils meet alcohol. This article looks at the collaboration between these three entities which determines whether the end product is a harmonious scent or whether it becomes a cacophony of noise.

Germany may not be the first country you think of when it comes to fragrance, and here’s the story of the rediscovery and renewal of a legacy brand. In this article, Creative Director Lutz Herrmann recounts the story of how he discovered the brand, brought it back to life and made it relevant for today’s fragrance lover.

Beautyworld Middle East ended a successful event at the end of October drawing 2500 international and local exhibitors. Observers noted the rise in popularity of several Arabian fragrance brands which are exerting a powerful influence on consumer preferences around the globe.