At Pitti Fragranze 2024 we first encountered Richard Saint-Ford and his brand Iggywoo. The self-taught perfumer and brand founder shares his story, talks about the creative process, growing his distribution and how the brand has evolved in this interview.

Scientists and chemists are finding ways to recreate scents from the past. From the smell of a centuries old library, to the surprisingly pleasant smell of ancient mummies, reconstructed scents can enhance museum and gallery visits and can allow the visitor to travel back through time, at least olfactorily!

Independent fragrance house Krigler has roots stretching back four generations. Typically found in luxurious hotels rather than perfumeries, the brand is under-the-radar, beloved by those in the know. This Spring the house will release Lovely Patchouli 55, a Jackie O. favorite, reorchestrated, resting in the most luxurious packaging imaginable.

Does the flacon make the fragrance more memorable? In this article, author Sudhir Gupta pays tribute to Pierre Dinand - to his vision, his legacy, and the way his work has shaped not only bottles, but the cultural history of perfume itself.

What’s the outlook for Mergers & Acquisitions in 2026? In this article an expert weighs in discussing the categories that could be in the spotlight. It’s no surprise that fragrance is a hot commodity now, given the shifts in increased consumer demand as well as the proliferation of launches.

As brands make efforts to be more sustainable and to reduce waste, suppliers are providing more innovative refill and reuse options for skincare, beauty and fragrance. How to do it while maintaining a luxury look and feel? This article provides insights on the challenges and the new solutions that will become part of packaging strategies going forward.

Two of the biggest buzz words around fragrance in recent years have been projection and longevity, and “beast mode” fragrances have both in spades. Why has this trend occurred? Is it in reaction to our need to express ourselves, to promote ourselves, to publish our lives to the world? A very interesting opinion piece.

We’re a month into the new year, enough time for trend watchers to predict some unexpected directions fragrance may go in 2026. Gourmands are going beyond the ubiquitous sugary notes as savory notes step in. Tea reveals itself to be one of the most versatile notes in the palette. Mineral notes show their softer side and – surprise, surprise – get ready for olive notes!