2026 . 04 . 29
Every year, the Chinese presence at Esxence is growing. New fragrance brands are glowing with passion and innovation. Don't be mistaken by their apparent moderation.
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2026 . 04 . 27
From sensory overload to scent discovery - Paris Perfume Week delivered it all.
With 180 brands, immersive installations, and packed “Smell Talks,” this year’s event at the Palais Brongniart proved just how fast the niche fragrance world is evolving. From standout creations like Param Sara’s duality-driven scents to emerging voices from China Village and beyond, creativity was everywhere - if you could navigate the crowds. However, here’s the big takeaway: Paris Perfume Week is now a must-attend for anyone serious about fragrance.
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2026 . 04 . 27
Fragrance sales are growing in India where the reference is no longer “nice to have” but more of a grooming essential. Mega-chain Nykaa has opened a fragrance only concept now, testing the waters in a country of 1,6billion people where roughly 6% are users.
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2026 . 04 . 27
The perfumer is celebrated as the artist behind the fragrance itself, but don’t forget the chemist who innovates through the creation of aroma molecules. While copyright laws don’t exist for perfumes, molecules are often patented and trademarked. An interesting look behind the scenes.
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2026 . 04 . 27
Since the time of the Ancient Egyptians, myrrh has been sourced from Ethiopia using traditional harvesting methods which helps to produce the best quality resin. Long a staple in the perfumer’s palette, it is also used in natural remedies. Climate changes and economic factors are now endangering the population of trees.
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2026 . 04 . 27
As the gourmand trend continues, honey takes center stage. The sweet note provides comfort and character without being heavy or overly sweet as the scents lean more towards nectar rather than sweet dessert. Take a look at some of the brands hopping on this trend.
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2026 . 04 . 20
Christophe Laudamiel is one of those multi-hyphenated individuals that never stops. Master perfumer, author, performer, chemist and fragrance visionary, I think he can now add the title of “whistleblower” to the list. Several years ago Laudamiel published his Fragrance Manifesto, a comprehensive declaration which, while making a tongue in cheek nod at France’s Declaration of the Rights of Man, proclaims Liberté, Egalité et Fragrancité (Liberty, Equality and Fragranceness) for all.
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2026 . 04 . 20
China’s fragrance industry is shifting focus from branding to developing native aromatic ingredients, as was highlighted at Notes Shanghai. However, ingredient innovation alone is not enough: brands must pair it with strong cultural narratives to stand out in an increasingly crowded and regulated global market.
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2026 . 04 . 20
It may be early days, but word is out that PDM is for sale as the American private equity firm brings in the big guns to close a deal. Although PDM has grown globally, expanding its retail network and its fragrance range, the climate right now is complicated to find the right buyer.
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2026 . 04 . 20
Comme des Garçons has always defied the norm, launching abstract fragrance creations since 1994. Never beholden to a marketing calendar, fragrances were released when there was something meaningful to express, often collaborating with artists, musicians, designers and organizations, bringing unpredictability to the olfactory realm.
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