2026 . 03 . 09
Dupes are a Symptom, Not the Problem
Dupes are now a multi-billion dollar business that isn’t going away. Has it grown out of consumer disillusionment with pricing, dubious storytelling, endless flankers and feeling conned? Is a dupe at a fraction of the price “good enough”? In this article the author argues the case of why dupes exist and how the market should fight back.
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