If niche perfumery is an alternative to what we find in luxury and mass market segments, should it be any surprise that it is also the segment bucking trends? While there were a fair number of “on trend” fragrances on show at Esxence, there were also plenty that went their own direction. In this article the author finds a handful of novelties in which lavender, a staple in the perfumer’s palette, takes center stage.

The Art & Olfaction Awards for 2025 took place June 12th in Athens In this article, discover who took home a Golden Pear award. Essencional salutes all the contestants and the winners!

Brand founder Douglas Little is not one to shy away from controversial ideas or non-mainstream collabs. In this article he talks about how fragrance can set an atmosphere, transporting the wearer inside a film or a story, and how his projects have converted non-fragrance wearing consumers into loyal clients.

Vanilla as a fragrance ingredient is holding its own while showing versatility beyond its sweet reputation. Here is a raw material that works well with others, that can be multi-faceted and can cross genders to deliver a mature and mellow result. Discover some of the recent niche launches where vanilla has a prominent role.

Michael Edwards called it during Esxence: with the big conglomerates looking – but not succeeding – to make deals, who will “own” the fragrance category? From giants to dupes, from mergers to AI, the sector is anything but dull, as we see the continuation of a battle between the luxury houses and the value tier.

Fragrantica writer Sandra Raičević Petrović reports back from the aisles of Esxence where she found a lot to love. This comprehensive editorial covers the fair itself, numerous new fragrances, favorite brands, newcomers and more. Complete with an extensive assortment of photos, she even had a chance to venture outside of the fair for more olfactory discoveries.

For 6 years running now, Essencional has covered the increased use of scent in museums and cultural spaces. In July an online workshop will dive into the topic to discuss “how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.” We salute the growing interest in olfactory experiences!

Italy’s love for beauty coupled with its unique network of independent perfumeries are key factors for the success of niche fragrance in this market. With retailers who propose a curated assortment, who offer service, and who provide an environment for discovery, this category is enjoying double digit increases.