Now there’s proof you can wear your fragrance with confidence! The way toxicology is measured varies from “hazard” (what a substance could do at high levels) vs “risk” - what actually happens at real-world levels. A recent study has shown what we knew all along: “the risk associated with normal fragrance use is extremely low.”

Dupes are now a multi-billion dollar business that isn’t going away. Has it grown out of consumer disillusionment with pricing, dubious storytelling, endless flankers and feeling conned? Is a dupe at a fraction of the price “good enough”? In this article the author argues the case of why dupes exist and how the market should fight back.

Not only is MANE the fifth largest perfume and aroma manufacturer, it’s also family run and independent. In this article, CEO Samantha Mane talks about the key factors behind her company’s success. Innovation, sustainability and focus on global market trends top her list.

Once upon a time the brand dreamed of $25 million in annual retail sales as a niche fragrance house. Now the CEO refers to the brand as a “global perfume house” which finds itself within the fold of L’oreal following Kering’s sell off of the beauty division. In this article he talks about his plans to scale up the brand while strengthening the global position.

Niche fragrance, which has its origins in the last century, began as an alternative to widely distributed mainstream brands. This article combs over the history of how the category evolved from the early brands, recognized for quality and uniqueness, to today’s oversaturated market characterized by a lack of creativity, untenable launch pace and unjustified price points.

Cinquième Sens, the professional training organization and perfume creation center, celebrates its 50th anniversary this year with a full roster of activities. Not only has a new Managing Director come on board, but new offices in Dubai are set to open shortly and the group will have strong presence in all the upcoming industry trade shows.

While US department stores are in crisis-mode TikTok Shop has become the 6th most popular source for beauty and fragrance purchases. With content creators talking about the feeling the scent evokes, when and how to wear it, as well as telling the brand story, the platform has become an influential retail channel to drive growth and awareness.