We often say one of the challenges in describing a fragrance to the public is trying to use common language shared by all brands, all sources, all users. Jo Malone is testing a new system that puts the words aside to focus visuals instead. It will be very interesting to learn how successful the tool is: does it convert? Are people more comfortable with photos vs descriptions? Time will tell.

Will we finally see movement in getting perfumers credit for their work? Indie Perfumer Michael Nordstran is not the first to want to bring change to the industry. Proposing the implementation of a development fee is just one of the tenets which will be detailed on the group’s website coming in September.

One man’s obsession with fragrance bottles led to establishing the world’s largest museum of factices, fragrance bottles used in the recent past for display purposes. In this article he talks about his passion for flacons and why he feels it’s important to preserve this element of fragrance history.

Innovation in fragrance creation, personalization and even training were on show at VivaTech, Europe’s largest annual startup and technology event. From creating your own fragrance to custom layering to creating a scent from environmental cues, olfactory innovations were numerous at this year’s fair.

If niche perfumery is an alternative to what we find in luxury and mass market segments, should it be any surprise that it is also the segment bucking trends? While there were a fair number of “on trend” fragrances on show at Esxence, there were also plenty that went their own direction. In this article the author finds a handful of novelties in which lavender, a staple in the perfumer’s palette, takes center stage.

The Art & Olfaction Awards for 2025 took place June 12th in Athens In this article, discover who took home a Golden Pear award. Essencional salutes all the contestants and the winners!

Brand founder Douglas Little is not one to shy away from controversial ideas or non-mainstream collabs. In this article he talks about how fragrance can set an atmosphere, transporting the wearer inside a film or a story, and how his projects have converted non-fragrance wearing consumers into loyal clients.