Istituto Marangoni Firenze has partnered with Vranjes Firenze for three years to create new educational opportunities in fragrances and cosmetics, including workshops, industry talks, and real-world projects. The initiative will also offer a co-branded scholarship and give students hands-on experience in fragrance creation and strategy, reflecting the rising importance of sensory design in luxury industries.

Have you ever thought that a brand’s history can actually help drive sales? Here’s a story of a big American brand that has been forgotten with a warning on why it’s important to preserve history plus a short list of actions that can be implemented to drive momentum and category growth.

This year marks the tenth anniversary of fragrance collaboration between designer Marc-Antoine Barrois and Quentin Bisch. With a vision based in slow perfumery, the house boasts just five perfumes, 2 extraits and 3 candles, including the internationally successful Ganymede and bestseller Tilia. The designer shares his vision for the future on the eve of opening a US boutique.

What constitutes the ideal retail partner for fragrance brands? The role has evolved far beyond putting together a great assortment, having great staff and doing a few events. The path to discovery has also changed, becoming more viral than ever. Consequently, is the ideal shopkeeper a combo of merchant and media manager? An interesting article.

Perfume and olfactory culture will be center stage at this week’s Paris Perfume Week. Bringing together B2B and B2C communities, it’s a moment for the industry and the public to gather in a venue that positions perfume as more than a product. The event goes citywide as almost 30 locations outside of the show host installations, experiences and workshops.

How many times have you heard that the cost of making a fragrance is a fraction of the retail price? When perfumers work on artisan and masstige brands, where is art and where are they just churning out launches? So what justifies lofty prices? A thought-provoking opinion piece on the conundrum of perfume pricing.

The arts of painting and perfumery intersect at a temporary exhibit occurring during and after Cosmoprof in Bologna. Students from the Italia Perfumery Institute have created a multisensorial experience combining two olfactory accords and four raw materials. It’s a rare occasion to build a link between Cosmoprof and Bologna’s cultural heritage.