London’s fragrance scene welcomes a new destination for shopping as Boots opens its first scent-centric store in Broadgate Central. The shop will offer personalized consultations trend-led discovery zones and immersive experiences, all targeted to educate, entertain and engage with the customer in unexpected ways.

Last week the Beauty Industry was all abuzz with the news of the sale of Kering Beauté to L’Oréal. Now that the dust begins to settle, insiders are pondering what aftershocks this deal will prompt. In this article 8 beauty insiders and investors share their thoughts on how this deal could impact the future for emerging brands.

Hot on the heels of the sell off of Kering Beauté talk on the street is that Parfum de Marly – with Initio Parfums Privés - could be next. The new CEO, Patrice Béliard, only took up the reins October 1st. Analysts estimate a $2 Billion valuation when fiscal year sales ending March 2025 were $775 Million.

Esxence in collaboration with the Italian Trade Agency (ITA) took on the Big Apple at a special event showcasing 20 niche fragrance brands. In this interview, Maurizio Cavezzali, co-founder of Esxence, speaks about the importance of fragrance today and how niche is on the cusp of rapid growth in the US.

Today’s big news story has the whole beauty industry talking.

Western brands find success in China when they engage with the consumer through immersion, participation and social storytelling, in other words, a wow-factor pop-up. This winning strategy flies in the face of China’s digital dominance because fragrance thrives in real life experiences where emotions are stirred.

Another global trade show is about to take place and once again, fragrance is in the spotlight. The exhibition will include a dedicated space for 75 niche perfume houses, a special focus on natural raw materials plus a roster of workshops and panel discussions set to include Roja Dove as a keynote speaker.