In this article neuroscientist Laura Lopez-Mascaraque talks not only about how man’s sense of smell has evolved since the time of the caveman to today but about how and why we all have our own olfactory footprint.

Solid scents, layering mists, natural perfumes, biodegradable, and sustainable fragrances have been on the market for a while and now they are joined by what we see as a rising trend in alcohol-free olfactory creations. Straddling the line between fragrance and care, could this new category further invigorate fragrance overall?

Yet again another chip falls in the multibrand store arena. With Saks acquiring Neiman Marcus, it’s one less retailer in the US market, meaning more buying power for the newly formed Saks Global. Will they be able to elevate the department store experience to what luxury consumers expect? Will it make it even more difficult for niche brands to get shelf space?

So many niche fragrance brands look to China as the Eldorado or land of opportunity. Navigating the rules and regulations along with making a connection with the people and the culture are key elements to a successful strategy. In this article Singapore-based brand Scent Journer talks about their journey providing key learnings for other brands.

Recently BeautyMatter brought together a group of industry experts to discuss the state of fragrance. A key topic was the importance of niche fragrance which has forever changed the way the industry and the public interact with fragrance. Read what they had to say in terms of distribution, scaling up and where the opportunities lie today.

Is a scent created by AI technology a more personalized product? Dutch company EveryHuman was at VivaTech in Paris presenting their concept to the crowd. In this article, the writer shares her thoughts on the scents created by an algorithm.

Selfridge’s beauty department has undergone a multi-million dollar renovation destined to capture the attention not only of the industry but of the international retail community. Focusing on in-store experiences, customized products, masterclasses and more, the retailer seeks to be the beauty destination for everyone.

Who knew that Leonardo Da Vinci also dabbled in fragrance and olfactology? Influenced by his mother’s culture, the genius painter-inventor was fascinated by the science of smell. In this exhibit visitors will learn about the artist’s interest in nature, plants and flowers and how he experimented in olfactory production.