A brand of pastry perfumes. An interesting story for the bold and courageous choices of the owners of the brand.

With over a decade of experience creating fragrances for other cult brands, the Edinburgh-based company has doubled sales for three consecutive years with annual sales now approaching £ 500,000. Jorum has the goal of opening more stores to add to his current boutique on St Stephen Street in Edinburgh. Although online growth was strong during the lockdown, Mr McCall, the owner and nose of the company, believes the future of perfumes lies in brick-and-mortar stores.

The counterfeiting market in the United States is worth about $ 75 million, or about 8% of total sales. The Vice President of Business Development of Covetra, a leading company in tracking and anti-counterfeiting systems, explains how technology makes it possible to combat fakes in the cosmetic field.

More than 120 industry executives attended the clean beauty convention held in New York by the Society of Cosmetic Chemists. “By 2025, the skin care sector is expected to become a $ 181 billion industry. The expectation of clean cosmetics has evolved beyond formula ingredients and packaging, although despite its popularity, to date there is no universal definition of what clean beauty means "noted Mallory Goldberg Senior Marketing Director of Glow Recipe…

The LUXE PACK packaging industry fair will be held from 7 to 8 June together with Make Up in Shanghai. The fair will host more than 180 exhibitors, 20% of which are new to the event. The TECH HUB, dedicated to digital smart packaging solutions, will make its debut.

Amouage CEO Marco Parsiegla discusses market trends, recent developments in Amouage's product offering, the peculiarities of a formulation with a high percentage of essential oils, but also recent developments in retail distribution in the world and the strategy for company growth in the Asian, Middle East, African and European markets.

The annual educational conference of Women in Flavor and Fragrance Commerce (WFFC) had the raw material Vanilla as its protagonist. The seminar, which included five educational sessions, touched on various aspects, including: the sourcing of vanilla in Madagascar, the differences between six vanilla extracts (types from Madagascar, Papua New Guinea, Indonesia, Uganda, Tanzania and Mexico) , the regulations on the use of vanillin as well as the historical and cultural elements of the use of the raw material.

L'Oreal, for the YSL brand, has launched SCENT-SATION, a new olfactory diagnosis created in collaboration with the EMOTIV company specialized in neuroscience, which uses artificial intelligence to identify 3 YSL fragrances, after a personalized analysis of the resulting emotions from the perception of different olfactory notes.