2022 . 05 . 19
Le Jardin Retrouvé uses the blockchain to guarantee perfume authenticity
Niche perfumery brand Le Jardin Retrouvé has chosen Sorga's blockchain technology to guarantee the authenticity of its products to distributors and consumers. Le Jardin Retrouvé is riding the Asian wave. "Sales are definitely as high as expected, and we should multiply our global sales three to four times this year, with China being the driving factor," says Michel Gutsatz. "We realized there was a big problem with counterfeiting and gray markets in China. It's actually a problem in France as well," explains Clara Feder. "Brands and distributors all face the same problem in many key markets: how can we authenticate our products?" Blockchain is a technological solution that is increasingly being adopted by brands in a variety of industries to ensure product traceability and against counterfeiting.
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