Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 06 . 06 selected by Editorial Board

Fragrance lovers

Marketing

The fragrance bros spreading the gospel of ‘panty-dropping’ perfume

Male fragrance influencers are holding sway over teenage boys, driving them towards pricey, luxurious fragrances that allegedly will make them irresistible and confident. When it comes to online content, the videos that go viral still push old-school thinking to attract the opposite sex.

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The content creators who resort to old-school thinking when talking about fragrance

2024 . 05 . 30 written by Chiara Toniello

Education

Essencional's original content

Fragrance lovers

‘Professione Profumo’ - in the Veneto region of Italy, an in-depth course for professionals dedicated to the fragrance sector

Essencional's dive into education and training continues, with the ‘Professione Profumo’ (Perfume Profession) course at the University of Padua.

Prof. Giacomo Boesso, Professor of Business Economics at the University of Padua, and the course coordinator, Sima Masoudi, told us about the tradition and objectives that led to the creation of this advanced training course dedicated to professionals who want to develop managerial skills and a greater knowledge of the world of fragrances.

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2024 . 05 . 30 selected by Editorial Board

Ingredients

Fragrance lovers

Trends

SO, WE ALL WANT TO SMELL LIKE WEED NOW?

Fragrance houses are pushing the envelop with fragrances featuring this love-hate ingredient which can be a bit of a chameleon when blended with other notes. Perhaps a bit naughty and cheeky, cannabis scents are trending with consumers looking for something less ordinary and adventurous.

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Once banned, now the controversial ingredient has made it’s way into luxury fragrances

2024 . 05 . 30 selected by Editorial Board

Perfume

Trends

Will ‘smellmaxxing’ take off in China?

While young women in China are falling into the trend of “smelling rich”, the guys are more apt to consider value for money who aren’t adverse to dupes and lower priced options. However, the tide is turning with the social media spreading the word on niche fragrance while putting the pressure to be a “decent boyfriend”.

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Could the big trend in the West amongst teenage guys make its way to China?
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 05 . 30 selected by Editorial Board

Trends

Perfume

Retail

Global Luxury Perfume Market Size Projected To Grow

Luxury fragrance sales continue to perform well worldwide, led by premiumization, personalization and the strong interest coming from Gen Z. Other factors are key drivers as well including e-commerce, duty free shopping and social media. Check out the article for more details.

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Good news: The sector is expected to grow by nearly 7% annually for the next four years

2024 . 05 . 30 selected by Editorial Board

Trends

Marketing

Luxury Room Fragrances Market Will Hit Big Revenues In Future | Firmenich, Givaudan, Takasago

Since the pandemic the home fragrance category has boomed. But is it still the case as people are out and about seeking real experiences and spending less time at home? Before adding to your assortment, take a look at a sample of the comprehensive report available through the article

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Great information for any brand who is considering breaking into this category
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2024 . 05 . 23 written by Laurence Arrigo Klove

Ingredients

Fragrance lovers

Perfume

The Absolute Quest for Excellence in the Best Perfumes Substance.

'L'Atelier Français des Matières' redefines perfume creation. The best ingredients composition, the highest percentage formulation, and the most advanced innovation.

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2024 . 05 . 23 selected by Editorial Board

Retail

Olfactology

Marketing

The Scent Firms Hacking the Retail Experience

We know scent has the power to evoke memories and to stir emotions but now it may also enhance our shopping experience. As retailers look for new ways to drive the public into the store, scent is playing a key role.

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Olfactory marketing is now the hot “must-have” for retailers
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 05 . 23 selected by Editorial Board

Marketing

Retail

People

Fragrances are people’s emotions expressed in a bottle – Olaseinde Olusola

With Olaseinde Olusola, you must expect the unexpected. In an unprecedented campaign to drive awareness to artistic fragrance, the retailer is celebrating his birthday by giving away at least one fragrance a day for a year. This initiative sets him on his way to becoming the biggest fragrance retailer not only in Nigeria but in Africa.

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The Nigerian retailer is giving away one artistic fragrance a day to build awareness

2024 . 05 . 23 selected by Editorial Board

Noses

People

Fragrance lovers

What it Takes to Become a Perfumer – Christian Provenzano

In this in-depth interview, Christian Provenzano sheds light on the craft of perfumer while talking about where he finds his inspiration and the responsibility he feels towards today’s consumer. Find out why he loves living in Dubai as well as his views on the Middle Eastern perfumery market.

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A candid interview with the master perfumer