Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 05 . 15 written by Eduardo Garcia de Alba

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 13

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Eduardo Garcia de Alba, Mexican Perfume Blogger and founder of Myscentjourney project, tells us his views about the pandemic.

2020 . 05 . 15 selected by Editorial Board

Marketing

Beauty

Library 2019

10 Things I wish I had known before building a Beauty Brand

A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.

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Sharing experiences is a very productive manner to better plan our work properly

2020 . 05 . 15 selected by Editorial Board

R&D

Sustainability

Library 2019

Programmable Biology Drives Beauty Innovation

Cosmetic purity and efficiency challenges can be solved by fermentation processes programmed by biologists, writing DNA. Genetically modified organisms (GMOs) can be involved in the process but the final products are everything but a GMO end product.

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Ethical debate around genetically modified organisms involved in cosmetic pure raw materials

2020 . 05 . 12 written by Karen Marin

#COVIDCHRONICLES

Marketing

Trends

+2

BEST PRACTICES TO SURVIVE COVID-19: RETAILERS

Retail is facing its biggest catastrophe ever since governments all over the world imposed mandatory store shutdowns following the outbreak of COVID-19. As countries begin to emerge from confinement, what measures can stores take to bring the customer back? How can online strategies support the stores? In our ongoing series on Best Practices to survive a crisis, this article covers specific actions retailers can take to coax consumers back into the store.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 05 . 12 written by Chi Wai Tang

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 12

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Chi Wai Tang, biochemical engineer and curator for fine exclusive fragrances, tells us his views about the pandemic.

2020 . 05 . 12 written by Luca Falchetti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 11

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Luca Falchetti, perfume expert and owner of the distribution company Essenses, tells us his views about the pandemic.
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2020 . 05 . 12 written by Francois Henin

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 10

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Francois Henin, founder & artistic director of brands Jovoy and Jeroboam Perfume, Jovoy Paris and London stores’ owner , tells us his views about the pandemic.

2020 . 05 . 12 written by Ermano Picco

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 9

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Ermano Picco, perfume expert, contributor of different magazines, and founder of "La Gardenia nell'Occhiello" blog, tells us his views about the pandemic.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 05 . 08 written by Karen Marin

#COVIDCHRONICLES

Marketing

Trends

+2

In Safe (Clean) Hands

As hand sanitizer disappeared off the shelf at the beginning of the COVID-19 crisis, it has been no surprise to see sales of liquid and bar soaps grow exponentially. With the emphasis on frequent hand washing, the whole world has had to stock up. This unanticipated shift in global consumer demand has led to long-shot, unpredictable business opportunities...

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2020 . 05 . 08 written by Nathalie Pichard

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 8

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Nathalie Pichard, founder of toPNotes and fragrance evaluator, tells us her views about the pandemic.