2020 . 11 . 20
Lengling’s emotions are based on duality. The brand finds its inspiration both in Asia and Europe. ‘Leng’ notes complement ‘Ling’ notes in each perfume like the yin and yang balancing together opposite elements. Above all, Lengling is an authentic story: the family name of the creators, man and woman, an authentic love affair that led to the creation of this beautiful perfume house, based in Munich. A unique destination it is. Above all, a very special moment with Ursula and Christian together, who demonstrate in real life the balancing concept of their brand.
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2020 . 11 . 20
Fragrance connoisseurs, perfumers and afficionados have long considered scent to be a form of art. Clive Christian is even quoted to have said “Perfume is an art form. In the same genre as music and painting. It requires talent, expertise and most of all passion." In the recent past I have come across several initiatives that bring fragrance and art together in multi-sensorial moments of discovery that elevate the overall experience. Whether a guided tour, an olfactory installation or a collection inspired by masterpieces, art and fragrance are a match made in heaven.
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2020 . 11 . 17
Akro fragrances bring us a unique world of addictions and of total freedom of expression. It is combining the sixties free spirit with nowadays reality. An authentic family story is behind it. A family, full of talent, not only in the art of making perfumes but also in creative design. The team is equally modest as talented, that is quite special. We are dealing with the Cresp’s. Olivier is the well-known master perfumer, Anaïs is the one you are going to meet. The creative mastermind behind the brand, the rebel with a daring attitude. We get to share her world. Intense. Full of joy. Addictive. So yes, full immersion it is. One last thing turns the light off, black it is.
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2020 . 11 . 17
An article that provides curious and interesting information about Korean Skincare and explains why Japanese products could perhaps represent a valid alternative
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2020 . 11 . 17
In the period of uncertainty dominated by anxiety and fear, more and more brands have approached aromatherapy and aromachology. This article explains, through the testimonies of scientists and brand owners, aromachology, a concept of which very little is still known but presumably destined to become one of the next trends in the sector.
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2020 . 11 . 17
The global crisis caused by covid-19 has meant that the perfumery sector also moved online, opening or enhancing e-commerce. This has allowed that, despite the deficit caused by the lockdown for physical stores, there has been a significant increase in online turnover.
Certainly this migration is more difficult for the fragrance industry, because customers want to be able to smell and try the perfume before they buy it. There are a number of solutions to overcome this problem: there are those who have taken care of sending discovery kits in order to let consumers try the perfumes in advance and those who, like the majors in the sector, have decided to focus on the sales and the promotion of classics, evergreens known and loved by all and consequently directly purchased. Home fragrances with beneficial properties were promoted and, following the reopening after the first lockdown, technological tools and applications were used to make the in-store experience safer, contact-free, online with the hygienic-sanitary rules ...
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2020 . 11 . 17
This article reports 9 evidences on the flavor and fragrance market deduced from a survey conducted by IAL Consultants in which there is no lack of data on the impact of COVID-19 and future forecasts.
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2020 . 11 . 17
Inclusivity concerns various areas and factors. There is talk of ethnic, cultural, religious, sexual inclusivity… More and more brands have this mission at heart. In this article, we discover their approach to inclusivity and their philosophy.
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2020 . 11 . 13
Earlier this month, Essencional partnered with Esxence on a series of virtual workshops to bring you content that is relevant for the here and now. The two-part session entitled Promoting Artisan Fragrance in a Digital World consists of one video dedicated to Online Events and Brand Observations and a second one (see below) which takes a deep dive into Creating a Great Web Experience. Both videos are rich in information providing business strategies and solutions to help brands navigate through digital opportunities. As the moderator of this program, I want to share with you a summary of my key takeways from both videos.
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2020 . 11 . 10
This in-depth article highlights the dramatic Chinese reality behind beauty treatments and cosmetic surgery. Most of the products used for these treatments are illegal and not recognized by the Food & Drug Administration. Doctors, or rather, those who profess themselves as such are often unlicensed or poorly trained and therefore not a professional. This leads to numerous accidents which can lead to deformation or even death….
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