Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 09 . 15 selected by Editorial Board

Ingredients

Regulatory

Perfume

Fragrance Creators Prevent $91.1M in EU Tariffs on Essential Oils

Fragrance Creators fought to bring down the heavy taxes on essential oils that would have been counterproductive and would have negatively impacted the entire American market.

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The Fragrance Creators Association has once again successfully lobbied against prohibitive tariffs on essential oils.

2020 . 09 . 15 selected by Editorial Board

R&D

Marketing

Trends

+1

The Good Face Project App Connects Shoppers to Clean Beauty with AI

The Good Face Project has launched the iOS version of its app which, by asking users to answer a few questions about their skincare, vision style, personal needs and goals, provides a personalized skincare program and allows to buy the right products (mainly sustainable and "clean") to be able to follow it.

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Another technological innovation to meet the needs of buyers in such a delicate period.

2020 . 09 . 15 selected by Editorial Board

Retail

Trends

Inside the mindset of small Brick-and-Mortar Retailers

With the exception of supermarkets and grocery stores, brick-and-mortar stores and retailers have been hit hard by the pandemic. From the results of a survey conducted by NuORDER on about 2100 retailers, the concerns of small retailers (who expect to suffer heavy losses in turnover) for their future and for maintaining relationships with suppliers are evident ...

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An insight on how the pandemic has affected small retailers.

2020 . 09 . 11 written by Karen Marin

People

Perfume

Fragrance lovers

+2

Sweet Sensations: where the art of perfumery meets the art of pastry

I have the great fortune, in my role with Essencional, of coming across creative individuals in the fragrance world who are passionate about what they do. Such is the case with Hélène Deguen who, after 7 years in the fragrance and cosmetic sector, made an unprecedented career transition to become a pastry chef. Inspired by her love for raw ingredients, in 2019 she created KUBO, a pastry boutique where gastronomy meets olfaction. Helene explains “ Every day I enjoy working with fine raw materials, focusing on them and using them to create and delight people. It’s what motivates me in this very beautiful profession as a pastry chef.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 09 . 08 selected by Editorial Board

Beauty

Trends

Marketing

Why small batch manufacturing is catching on in beauty

An article that explains why the production in small batches of beauty products is becoming more and more frequent, opening the doors also to smaller and independent realities and with less capital.

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Less production, less waste , less inventory, less costs: when less is good.

2020 . 09 . 08 selected by Editorial Board

Ingredients

Marketing

People

+1

The sweet smell of success: How Bulgaria took the lead in lavender

Bulgaria is vying with France for the lead in the production of lavender. Several times in the past these two countries have alternated in positioning themselves at the top of the ranking of producers of this plant, and recently it seems that Bulgaria has regained the leadership due to a bacterial infection that has bent French crops. Due to the very low-priced labor, Bulgarian lavender can be sold for less than half the price of the French one, however it seems that the latter is of a much higher quality. ..

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An article on the cultivation of lavender in Bulgaria and the continuous struggle for the primacy in the production of this fragrant plant between two countries: France and Bulgaria.
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2020 . 09 . 08 selected by Editorial Board

Marketing

Trends

Perfume

All about me: chinese consumers turning to fragrance as new mode of self-expression

Recent research has shown that Chinese consumers are particularly inclined to approach the world of perfumery as a new form of expression. Not having a national centenary culture based on fashion and luxury, they show themselves even more inclined than their western “colleagues” to experiment with unusual and risky combinations and to use perfume as a real olfactory signature.

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New goal: to win over Chinese consumers

2020 . 09 . 08 selected by Editorial Board

R&D

Trends

Marketing

+2

The perfume makers that can't smell a thing

How can technology come into conflict and combine with such a methodical and ancient work made of care and tradition like that of the perfumer? Thanks to tools based on artificial intelligence and machine learning that allow the perfumer to create essences without even touching the ingredients.

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Is it right to “depersonalize” and automate a process as human and passionate as that of creating a perfume? To you the arduous sentence ...
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 09 . 08 selected by Editorial Board

Trends

Marketing

Is Western luxury ready for China’s C2M model?

An interesting article that explains how China has applied the C2M model and what the future of this trend will be: the new frontier of customization, which allows the consumer to have a product created for his needs and preferences or even, thanks with the help of artificial intelligence, able to predict them.

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An article on the new Chinese trend: the C2M model.

2020 . 09 . 04 written by Karen Marin

Essencional's original content

Fragrance lovers

Perfume

+1

Fragrance, Take Me Away

"I felt something so intense, I could only express it in a perfume." ~ Jacques Guerlain

Never has this power been so important as in 2020, as we live through an unprecedented time where our movement is restricted, our nerves are on edge and we are in serious need of comfort. The one constant that we have all been blessed with, however, is the freedom of our thoughts which means we can still imagine. How can fragrance enhance our thoughts and dreams?

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