Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 06 . 15 selected by Editorial Board

Perfume

Trends

Marketing

Exclusive: The Man Behind Dior Perfumes On The Importance Of The Human Touch

This article reports news and information on Dior's “NOSE” film, which focuses on the work of the perfumer of the famous brand.

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An interesting interview with the perfumer Francois Demachy, the iconic nose of J’Adore, by Dior.

2021 . 06 . 15 selected by Editorial Board

Perfume

Marketing

Trends

Spring 2021 Fragrance Market Trends

An overview of the trends for spring dictated by the changes in preferences related to Covid and mainly adopted by generation Z

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Let's find out what are the trends this spring for the world of fragrances

2021 . 06 . 15 selected by Editorial Board

Beauty

Marketing

Trends

+3

Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty

This article talks about the Dove campaign against distorted virtual images on social media and in favor of self-esteem, especially of teenagers

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A topic to reflect on Photo credits: https://ipmark.com/tag/marcas/

2021 . 06 . 11 written by Karen Marin

Essencional's original content

Retail

Perfume

INNOVATION UK: FIOLE, THE WORLD’S 1ST VIRTUAL PERFUMERY

Innovation in sampling and selling fragrance online is coming out of the UK. During two recent Zoom calls I spoke with passionate founders who, each with their own unique concept and means of reaching the end consumer, offer viable business opportunities and solutions that artistic perfumery brands should be aware of and should consider. In part one of a two part series, meet the creators of genius online fragrance discovery site, Fiole.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 06 . 08 selected by Editorial Board

Sustainability

Ingredients

Trends

+2

Interview: RIFM Scientist Talks Environmental Safety

This article explains the activities of the RIFM (Research Institute for Fragrance Materials) to evaluate the environmental safety of ingredients used in fragrance formulations.

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Interview with Chaitra Deodhar on the safety of fragrances from an environmental point of view

2021 . 06 . 08 selected by Editorial Board

R&D

Ingredients

Olfactology

Essential oils have 'enormous versatility’ as natural fragrance source in cosmetics: Review

Once mainly used for their aroma, essential oils are now sought out as ingredients with proven health benefits.

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An in-depth study on essential oils and widely used in fragrances.
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2021 . 06 . 08 selected by Editorial Board

Perfume

Marketing

Trends

From Asia to the world: Why the next wave of niche fine fragrance brands will come from Asia

Young entrepreneurs in Asia are dabbling in the niche fragrance sector to launch innovative and culturally-driven concepts.

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An article that explains why we will see many more Asian brands.

2021 . 06 . 08 selected by Editorial Board

Perfume

Olfactology

Marketing

+1

The Power Of Scent: How To Create An Olfactory Signature In Hospitality

Emmanuelle Grau-Bretin, founder and director of the olfactory design center in Neuchâtel, Flacon & Molecule explains how olfactory marketing for hotels should be approached. She also reports how the EHL campus in Passugg (Swiss School of Tourism and Hospitality) worked on the theme of perfume in hospitality as part of a student project and the perfume is now used in the school hotel and is also available as a gift .

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An interesting article on olfactory marketing applied to hotel facilities.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 06 . 08 selected by Editorial Board

Beauty

Marketing

Trends

Makeup for men booms as more confront their face in online meetings

The pandemic-driven men's make-up trend faces a rapidly developing market that is already worth nearly $ 12 million but which, according to forecasts, will reach nearly $ 19 million in 2027.

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Short article on the new trend in men's make-up.

2021 . 06 . 04 written by Karen Marin

Essencional's original content

Perfume

Retail

Spraying & Spritzing Post Lockdown : The Real Story

For the past 16 months I’ve been writing about fragrance and beauty, devouring industry information, attending numerous webinars and trying, along with my colleagues all over the world, to determine what the in-store fragrance testing experience will be like once shops reopened. Here in Paris, with mandatory masks rules in place, the stores were finally allowed to open their doors again on May 19th. I gave it a week to let the dust settle before making a circuit of six different stores to get an idea of what is really happening. My conclusions?

It depends on where you go.

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