How can a perfume enthusiast or a simple curious person learn more about the world of perfumery, acquire knowledge and experience? Although still rather shy and contained, since 2000 some initiatives have arisen aimed at spreading and democratizing the world of smell and perfumes. In this interview, Saskia Wilson-Brown explains the initiatives implemented by the Institute she founded.

The beauty sector will lose about $ 175 billion due to covid-19. In fact, consumer behavior has profoundly changed since the lockdown, quarantine and new lifestyle habits related to confinement in one's own home have made the use of beauty products less essential, especially those related to makeup. Forward-thinking brands, which have been able to shape and remodel themselves on the basis of new habits by passing or enhancing their online presence and their e-commerce, have resisted this crisis much better and have seen their online sales double or triple. The key word is: innovation.

This year, you know, is different from usual. This also translates into different purchasing behaviors on the part of consumers: there are those who will spend less due to the inevitable economic crisis resulting from the pandemic, those who are willing to spend more since so many usual expenses related to travel, outings, lunches and dinners out and so on were not carried out due to the restrictions imposed by the governments of the various countries. However, one thing is certain: all consumers have in common the desire for free shipping, even more appreciated than discounts and offers ...

This year e-commerce has experienced exponential growth due to the inability or fear of citizens to go to the store to shop. In order to emerge from a plethora of micro-realities and pursue a winning strategy, there are some points to focus on: SEO and Google Ads, voice search and influencer marketing.

Here's a quick summary of the data compiled by McKinsey & Co who surveyed customers in China, France, the UK, the US, and Germany to predict how shopprs will behave this holiday season

The first museum entirely dedicated to makeup has opened in New York, at 94 Gansevoort Street. Inside there are ancient beauty objects used by the Egyptians more than 5000 years ago, as well as a section entirely dedicated to the fashions and trends of the 1950s in America in terms of make-up in which some cult products are exhibited. Walking through the exhibition halls you will probably realize the incredible connection between past, present and future, in a cyclical game of fashions that pass and return and evergreen trends and products that remain alive through the decades, adapting to the various eras and scientific, technological, industrial and social innovations.

The article reports some interesting data on the French cosmetics market in this period dominated by COVID-19. Although the numbers are good or bad similar to those of other Western countries, for the return to a pre-pandemic situation, the forecasts refer to 2022. The conclusion on the occupation is interesting.