Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 09 . 21 selected by Editorial Board

Beauty

Marketing

Trends

Is Shanghai the New Beauty Capital?

An interesting overview of the development of the cosmetics market in China and the growing role of Shanghai compared to other major centers

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Numerous initiatives, technological innovations and store openings in Shanghai have made this city one of the hubs for the beauty market.

2021 . 09 . 21 selected by Editorial Board

Perfume

Ingredients

Fragrance lovers

Why We Can’t Shake Ambergris

A long and curious overview of the legends and truths related to one of the most precious ingredients used in perfumery: Ambergris.

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A pleasant and captivating read

2021 . 09 . 17 written by Karen Marin

Essencional's original content

Perfume

Beauty

+4

Outlook for Luxury Goods Q2 2021: A frank chat with industry expert Carlo Pignataro

Summer vacation has become a hazy memory. As soon as we hit mid-September it’s a quick slide into fourth quarter and the holiday season. I thought it would be the perfect time to catch up with Carlo Pignataro, author, entrepreneur, training specialist and luxury goods expert, who I had interviewed earlier in the year. We had a very frank discussion about the outlook for the second half of the year and the current state of the luxury market. What should we be aware of as we move into the end of 2021?

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2021 . 09 . 14 selected by Editorial Board

Perfume

Trends

Fragrance lovers

+1

How Chanel No. 5 perfume was inspired by the odor of the Arctic Circle

The book "The Scent of Empires: Chanel No. 5 and Red Moscow" by Karl Schlögel tells the mysterious origins of one of the most iconic perfumes ever: Chanel N.5

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The intriguing story of Chanel N.5
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 09 . 14 selected by Editorial Board

Regulatory

Ingredients

R&D

+1

China Regulatory Update: Prohibited Ingredients, Labeling and Children's Cosmetics

New rules on labeling, import, registration, banned ingredients, animal testing and bureaucratic aspects related to cosmetics in the Chinese market.

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New Chinese rules on the cosmetic market

2021 . 09 . 10 written by Karen Marin

Essencional's original content

Perfume

People

Carving out a niche for Artistic Perfumery in Nigeria

According to Euromonitor International, Nigeria boasts a beauty and personal care market that’s expected to exceed $1.3 billion in 2022. Consider also that the country counts more than 43,500 millionaires (USD), meaning there is opportunity for the luxury goods market. At the beginning of the year I interviewed Femi Olusola, a self-proclaimed “fraghead” in Nigeria who created the Seinde Signature Experience Studio in Lagos to share his collection of 1000+ fragrances with the public. Never one to sit idle, he has doubled his Instagram followers since January and he just celebrated the grand opening of his fragrance boutique called the Salon de Parfum. I caught up with him on Zoom to talk about his recent projects and the business potential in his country.

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2021 . 09 . 07 selected by Editorial Board

Beauty

Marketing

People

How Idalia Salsamendi Is Disrupting The Digital Marketing Industry

The opinions of Idalia Salsamendi, Digital Marketing Guru who has orchestrated campaigns for many brands, on what needs to be placed in the foreground in digital strategy, with attention to ethics.



Photo credits: fashionweekonline.com

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Interesting interview on the application of digital marketing to your brand strategy.

2021 . 09 . 07 selected by Editorial Board

Beauty

Marketing

Trends

‘Virtual beauty tests used to be gimmicky but now they are useful’

Interesting article on the usefulness, especially in times of pandemics, of virtual tools and applications that allow you to test cosmetic products on your "skin".

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With the arrival of AI and AR in the beauty department, tests and diagnostics are more sophisticated - and more accurate than every before.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 08 . 31 selected by Editorial Board

Perfume

Marketing

Trends

+1

Givaudan partners with Tmall

Givaudan accesses T-mall data to predict consumer trends and demands and create follow the changes in trends recorded in China by the T-Mall Lab.

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Givaudan grasping China.

2021 . 08 . 31 selected by Editorial Board

Perfume

Trends

Fragrance lovers

This Is the Biggest Trend in Fragrance Right Now

Perfumes weren't always meant to be either masculine or feminine, and as new generations embrace the concept of gender fluidity, the world of perfumes is also following this trend.

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An article on the trend of unisex perfumes with quotes from the well-known perfumer Alberto Morillas.