2022 . 01 . 11
Strong growth in demand for alcohol-free cosmetics is expected for the near future, especially in Asian countries, with reference to the interest in halal, vegan and botanical cosmetics
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2022 . 01 . 07
The Five Element Theory, in which wood, fire, earth, metal and water are recognized as the basic elements of the material world, came from an ancient Chinese observation of nature. The elements represent the seasons of life, the human body, emotions. Depending on our date of birth, each of us is associated to an element which defines our personality, our characteristics, our career path, our relationships and our health. However, we are instinctively pulled towards elements we need to keep us balanced and healthy. Based on this premise, Deana Fries, founder of Elementals, has conceived of the ultimate well-being brand of truly functional fragrances that enhance our physical and mental well-being. This renegade alchemist was ten years ahead of the world when back in 2009 she had the vision of how she wanted to help people through scent. Catching up over Zoom, we talked about her brand and what well-being means in 2022.
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2022 . 01 . 07
According to survey data from the NPD Group and CivicScience, 31% of US consumers will purchase beauty products for themselves while on vacation. Merchandising during the holiday season often encourages self-gift, not just for fragrances but for other beauty categories as well
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2022 . 01 . 07
Some US regulatory updates published by the Independent Beauty Association and the FDA regarding the production of disinfectants and the right to know ingredients and flavors
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2022 . 01 . 04
Based on the latest Nielsen report, consumers have confirmed a strong preference for sustainability and for the search for specific active ingredients rather than specific brands or products. In the world of fragrances, there has been a huge interest in refillable fragrances and an increase in searches for fragrances with musky ingredients.
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2022 . 01 . 04
Japanese group Takasago, a leader in perfume composition in Asia, provides brands with consumer information, an olfactory experience and a wide range of ingredients to help them understand today's China, the new Eldorado for fragrances
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2021 . 12 . 31
At this festive time of year, the entire team at Essencional would like to take a moment to thank each and every one of our loyal subscribers. This year we may have been separated physically but we still feel your support, your energy and your enthusiasm coming to us virtually, encouraging us to bring you stories that inform, entertain and inspire.
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2021 . 12 . 31
Byredo's latest perfume, "Mumbai Noise", tells the memories of Ben Gorham linked to Mumbai and its atmospheres that are interpreted by the Indian photographer "Ashish Shah" who has enlisted a diverse cast of local dancers, architects transformed into models, drag performers and artists and produced a bright portfolio of images intended to reflect modern India.
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2021 . 12 . 31
Firmenich has announced a partnership with Jungle, a French start-up, and the launch of the first ingredient developed together: Muguet Firgood, the first sustainable extract of muguet for premium perfumery.
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2021 . 12 . 28
An extract from the Vogue ranking, drawn up in collaboration with Klarna, on brands significant for digital innovation, ESG, financial and omnichannel performance and the main evidence on 2022 trends relating to rental, nfc and blockchain and presence in the metaverse
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