The world of beauty is still made up of “perfect” standards and stereotypes: very tall, thin, young and beautiful models, with white skin who act as testimonials for the most diverse skincare products or make-up. What about the ethnic minorities, of those who are no longer young and do not feel represented in any way by the advertising of anti-aging products in which the testimonials are young and brilliant models with perfect skin, of those who, men, decide to take care of their their skin and their appearance and cannot buy such products without a hint of embarrassment or shame… ..?

This in-depth article on musk, reviews the properties of this popular ingredient by telling the characteristics, its use in perfumery, the extraction methods, explaining the musk families and many other interesting information and it concludes with a list of the most famous perfumes that contain high concentrations of this ingredient.

A carbon neutral beauty product does not release carbon dioxide (CO2) into the atmosphere. But... is carbon neutral beauty achievable? If offsetting isn't enough, how do you avoid producing carbon dioxide in the first place? A very clear explanation of the meaning of "carbon neutral" and the risks of greenwashing.

Some marketing claims under the magnifier. Not everything means really what it pretend to say.

In a world dominated by social media and shaken in its foundations by the global pandemic that has changed our way of living and approaching life, being equipped with an effective digital marketing strategy, having a strong presence on social networks, being perpetually connected and close to its consumers, it has become an essential condition for brands, a matter of life or death….

Evonik has invented a new collagen platform that can reliably interact with cells and tissues and be readily absorbed or remodeled by the body. It can replace the use of collagen derived from animals and is produced under controlled conditions via a fermentation, which delivers an ultra-high level of purity that is safe and easily reproducible at any commercial scale.

Also in Asian countries the notoriety of social media platforms has profoundly influenced the development of beauty products. Many brands have opened channels on various social media by advertising products also thanks to the help of celebrities or influencers. Since a survey conducted by Euromonitor International in 2019 has shown that consumers are more influenced in concluding their purchases by recommendations from trusted people, friends and relatives rather than big celebrities, nano and micro influencers could hold greater sway over consumers than famous influencers or celebrities. However, it must be said that for Asian consumers it remains important and predominant to conclude purchases in person in the shop rather than through apps or state-of-the-art beauty devices.

In 2020, there has been an exponential growth in consumer interest in natural, green and sustainable products. This phenomenon then had a great increase during the covid-19 pandemic as people's attention was focused on healthy products, which could make them feel good, healthy, defend their body from external attacks and increase their immunitary defense. Research conducted by IRI and SPIN confirms this trend.